The Sidemen's business model is a seven-person creator collective that runs shared companies on top of its YouTube channels, including Sidemen Clothing, the Sides restaurant chain, XIX Vodka and Best Cereal. The group formed on October 19, 2013 and operates through Sidemen Entertainment Limited. KSI announced on May 31, 2026 that he was leaving the group's videos, so the model now continues with six on-camera members.
Part of EPR's Creator Economy coverage. For earnings and valuation estimates, see Sidemen net worth. Updated November 3, 2026.
Who are the Sidemen and how are they structured?
The Sidemen are a British YouTube collective of seven co-founders, and the group runs its business through Sidemen Entertainment Limited, Companies House company number 12349593. The members listed by Wikipedia and fan-maintained wikis are Miniminter, KSI (2013 to May 2026), Zerkaa, Behzinga, Vikkstar123, W2S and TBJZL. They formed as Ultimate Sidemen on October 19, 2013, and moved into a shared London-area house in February 2014, per Wikipedia.
The collective shares ownership of its businesses. Wikipedia's profiles of Miniminter, Behzinga, TBJZL and Wroetoshaw each list the same co-owned companies: XIX Vodka, Sidemen Clothing, the Sides restaurant chain and the cereal brand Best Breakfasts. Unifresher reports that shared income from the channels and ventures is divided seven ways regardless of individual content output, although the group has not published its split.
What businesses do the Sidemen run?
The Sidemen run clothing, restaurants, a spirits brand, a cereal brand, a streaming app and a production company, all using the group's channels as the marketing engine. The table lists each line with its launch date from the sources reviewed.
| Business | Launched | Detail |
|---|
| Sidemen Clothing | 2014 | Apparel brand with two physical stores and e-commerce, per Unifresher |
| Sides | November 2021 | Fried chicken restaurant chain founded in collaboration with Reef, per Business Insider via Wikipedia |
| Side+ | 2021 | Subscription streaming app |
| XIX Vodka | October 2022 | Spirits brand |
| Best Cereal | March 2024 | Cereal brand made with the oat producer Mornflake |
| Sidemen Productions | January 2026 | Production company; the group's Netflix series Inside is documented |
Several of these were reported by EPR's net worth page, which publishes no revenue figure for them because none could be traced to a primary source. Unifresher estimates Sidemen Clothing at £5 million to £7 million a year and the combined group ventures above £125 million, but those are third-party estimates, not filings.
How do the group channels work?
The Sidemen run several channels rather than one, which spreads the content load across members. The fan wiki lists the main Sidemen channel plus MoreSidemen at 9.74 million subscribers, SidemenReacts at 5.85 million, SidemenShorts at 2.08 million, EvenMoreSidemen, Side+ and a Spanish-language channel. The EvenMoreSidemen channel, created in 2023, carries the group's yearly videos competing against celebrities.
Several creators producing at once raises content velocity and lowers key-person risk, which is the structural point of a collective. The 2026 KSI departure is a live test of that claim, and no financial results from after the exit were available. EPR's reading is that a seven-person structure absorbs the loss of one member better than a single-creator business would lose its founder. That reading is analysis, not a group statement.
What does the KSI departure change?
KSI's departure removes one on-camera member but leaves the shared companies in place. KSI announced on May 31, 2026, on his own channel, that he would no longer appear in Sidemen videos, and the group posted a statement confirming he had moved on, per the Sidemen wiki. Forbes' 2023 estimate valued KSI at $23.9 million, as covered on EPR's net worth page, and that figure predates his later business moves.
Whether KSI keeps any stake in the group's companies is not public in the sources reviewed. The company accounts at Companies House are the place to check ownership changes. A communications team should report the departure as a change in appearances, not assume a change in ownership.
What PR lessons does the Sidemen model offer?
The Sidemen show how a creator brand can use goodwill events to launch businesses. Their flagship example is the Sidemen Charity Match: the group's official YouTube channel launched for the first match and became the fastest channel to reach one million subscribers, with all advertising revenue from the video donated to the NHS, per Wikipedia. Unifresher reports that a later Wembley Stadium match raised £4.7 million.
The group has also shown how to handle criticism. Wikipedia reports that before the 2023 Charity Match, member Barn told the BBC the group held serious meetings about what it was acceptable to joke about, after criticism of a slur in earlier content. EPR's reading is that treating legacy content as a governance question is a model for creator companies as they add partners. That reading is analysis, not a group statement.
- Launch commercial brands from a trusted, charity-linked base audience.
- Name partners openly, as with Reef on Sides and Mornflake on Best Cereal.
- Run a separate company for the business, so channel changes do not disturb it.
- Address legacy-content criticism with a stated review process.
How does the Sidemen model compare with other creator companies?
The Sidemen are a multi-founder model, while most creator holding companies are built around one creator. EPR's Creator Holding Company Index compares creator companies built on private capital, and the profile of Logan Paul and Prime Hydration shows a beverage venture tied to a founder. The Creator Operators Directory lists the wider field.
