ChatGPT Ads Guide: Self-Serve From 25 USD a Day
ChatGPT ads: how OpenAI's self-serve Ads Manager works, with CPC and CPM bids, 25 USD daily minimums, 89 countries, policy limits and reporting limits.
EPR
AdTech and MarTech PR: How Platforms Earn Trust From Marketers and Buyers
AdTech and MarTech communications serves an industry whose buyers check platforms through technical due diligence, security review and AI-assisted research before they issue an RFP. This hub covers the modern ad technology stack, from retail media and connected TV to agentic commerce, with EPR's reference guides.
Start here
Latest
Latest AdTech and MarTech PR articles
11 articles
AdTech & MarTech
Amazon Marketing Strategy: $19.8B Ads, Sales Up 20%
Amazon marketing strategy explained: how Prime, delivery speed and a $19.8B ad business drove 20% growth in Q2 2026, and why Prime Day timing matters.
AdTech & MarTech
Crypto Advertising Rules by Platform: What Each Allows
Google allows only certified crypto exchanges, wallets and coin trusts, and Pinterest allows only pre-approved licensed ones. See the rules by platform, October 2026.
AdTech & MarTech
Media Monitoring Tools for PR Teams: A 2026 Buyer's Guide
Compare Cision, Meltwater, Muck Rack, Onclusive, Signal AI, social listening tools and AI visibility trackers by owner, pricing model and fit, with a 30-day trial scorecard PR teams can run before signing.
AdTech & MarTech
Advertising Week: The History Behind the Franchise
Advertising Week began in 2004 with a mascot parade on Madison Avenue and grew into a five-region global franchise now owned by publicly traded Emerald Holding. Here's the acquisition history behind the show's LATAM edition.
AdTech & MarTech
Agentic Commerce: ChatGPT and Gemini as the Checkout
OpenAI Instant Checkout. Google Universal Commerce Protocol. Walmart as double anchor. The single shift that turns answer-engine visibility into a sales-channel revenue line.
AdTech & MarTech
Connected TV Consolidation: Roku, Amazon, Netflix, Disney
Netflix Ads. Prime Video ad-supported by default. Disney, NBCU, Paramount, WBD. Roku, Samsung, LG, Vizio. The 2026 CTV inventory map and what brand buyers need to know.
AdTech & MarTech
Retail Media Networks 2026: The 8 Biggest and How They Work
Amazon, Walmart, Kroger, Target, Instacart, DoorDash, Uber and Costco run the major retail media networks. See what each sells and how brand teams negotiate.
AdTech & MarTech
The 2026 AdTech 50: Who Shapes the Answer Inside the Chatbox
The 2026 AdTech 50 ranks the individuals shaping ad technology within AI chat environments, based on AI Citation Share and category influence. This is the inaugural issue of an annual franchise.
AdTech & MarTech
Blast PR: Santa Barbara Adtech and Martech PR Since 2000
Blast PR is a Santa Barbara PR firm founded in 2000, specializing in advertising technology, marketing technology and digital media.
AdTech & MarTech
Net Worth of the MarTech Builders: Steinberg, Benioff, Diller, Green, Zuckerberg
The MarTech and AdTech category has produced more public-markets wealth than any other vertical inside marketing and communications. EPR's reference comparison on the founder-operators who built it — Steinberg, Benioff, Diller, Green, Zuckerberg — and the operating model behind each fortune.
Related coverage
The Guide
Inside AdTech and MarTech PR: How Platforms Earn Trust From Marketers and Buyers: market, players, and the questions we get asked
By EPR Editorial Team·Industry briefing
What is AdTech and MarTech PR?
AdTech and MarTech PR is the communications work for platforms that sell, measure and manage advertising and marketing: supply-side and demand-side platforms, ad servers, identity providers, attribution and measurement firms, retail media networks, connected TV platforms, customer data platforms, marketing clouds and clean rooms.
The buyers are CMOs, agency executives, brand marketers and procurement leads. They evaluate platforms through technical due diligence, security review and AI-assisted research, so clear proof and well-sourced public pages carry real weight. As EPR's reference guide puts it, the cookie did not die: the middle of the AdTech stack did.
Which PR agencies lead in AdTech and MarTech?
| Agency type | Best for | Where to read on EPR |
|---|---|---|
| Technology and B2B PR firms | Launches, funding and trade press for platforms | Technology PR |
| Analyst relations specialists | Briefing the analysts who shape platform shortlists | Analyst relations |
| AdTech vendor PR guidance | What vendors must prove to buyers in 2026 | AdTech PR strategy |
Which topics does this hub cover?
The hub holds 5 live articles on October 23, 2026, so the sub-topic map is short. Start with:
AdTech and MarTech in 2026: the stack: cookieless identity, retail media, CTV consolidation, agentic commerce and measurement fragmentation.
Retail media networks 2026: Amazon, Walmart, Kroger, Target, Instacart, DoorDash, Uber and Costco.
Connected TV consolidation: Netflix Ads, ad-supported Prime Video, Disney, NBCU, Paramount, WBD, Roku, Samsung, LG and Vizio.
Agentic commerce: OpenAI Instant Checkout and Google's Universal Commerce Protocol, with Walmart as an anchor.
The 2026 AdTech 50: individuals shaping ad technology in AI chat, ranked by AI citation share.
Related hubs: Paid media, Retail and eCommerce, Technology, Enterprise SaaS and Cybersecurity.
How does an AdTech company run a launch and analyst program?
Define the category and the buyer: CMO, agency lead or procurement team.
Prepare the due diligence pack buyers ask for, including security documentation and measurement methodology.
Publish proof: customer results and clear explanations of how the product measures what it claims.
Brief the trade press and the analysts who shape platform shortlists.
Write procurement-ready pages that answer the questions buyers ask in RFPs.
Check how answer engines respond to queries such as "best CDP for enterprise" or "leading clean room for retail media", and close the gaps with accurate public pages.
Review quarterly as the stack changes.
Which AdTech communications stories mattered in 2026?
Agentic commerce: the shift that turns answer engine visibility into a sales channel.
Connected TV consolidation: the 2026 inventory map and what brand buyers need to know.
Retail media networks: what each of the eight biggest networks sells and how brand teams negotiate.
Details
Scope: ad technology and marketing technology platforms and the buyers who evaluate them.
Live articles in the hub on October 23, 2026: 5.
Related hubs: Paid media, Technology.
Last reviewed: October 23, 2026.
Consent signaling across the ad supply chain runs on standards published by IAB Tech Lab, including its Global Privacy Platform.
Frequently asked questions
What does an AdTech PR agency do?
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It helps ad technology and marketing technology companies win trust from marketers, agencies and procurement teams through media relations, analyst briefings, launches and clear proof of results.
How do AdTech firms earn trade press coverage?
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By sharing original data, named customer results and a clear point of view on shifts such as retail media, connected TV and measurement.
How much does AdTech PR cost?
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There is no single price, because scope ranges from a launch to a year-round program. EPR's RFP guide gives general agency retainer ranges.
How do MarTech vendors work with analysts?
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They brief analysts before major launches, share methodology and customer evidence, and keep a regular briefing schedule. See analyst relations .
How do AdTech firms communicate privacy changes?
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They explain plainly what changes for customers, publish updated documentation first, and brief buyers and press together so the message stays consistent.