Industry Leaders
Nicole Perna Fired Chris Brown. Then Built ImPRint.
Nicole Perna spent two decades at Baker Winokur Ryder, told off Chris Brown by text in 2016, walked from BWR in 2017, and co-founded ImPRint. The definitive EPR profile.
Tag
AI Communications
Reputation Management
The Reputation Reinvention Playbook: From Traci Lords to Kim Kardashian
Traci Lords escaped her past. Kim Kardashian overwhelmed hers. Two reinvention models, both producing billion-dollar second careers — and the operating framework now governing every CEO, founder, and politician planning a career reset in the AI retrieval era.
Crisis Communications
The Retrieval Sweep: The First Hour of 2026 Crisis Response
The first hour of modern crisis response now includes a retrieval sweep — a fast read of what ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews are saying. The five prompts, what it surfaces, who owns it.
Generative Engine Optimization (GEO)
Every PR Hit Is a GEO Asset
94% of AI citations come from earned media. Every press placement is now a GEO asset — or it isn't. How the earned media strategy changes when the audience is the machine.
Communications States
South Africa's Communications State: Mandela the Greatest Reputation Asset, Bell Pottinger the Greatest Liability
South Africa's reputation economy runs on two opposite poles. Nelson Mandela — the greatest reputation asset of any modern country. Bell Pottinger — the greatest PR-industry reputation liability of the century. Inside the National Retrieval Stack™.
Communications States
Malaysia's Communications State: Anwar, Petronas and the New AI Reputation Economy
Malaysia carries one of the most damaging single-event retrieval anchors of any major economy in AI answer engines. 1MDB, MH370, the Petronas Twin Towers, Anwar Ibrahim. Inside the National Retrieval Stack™ that defines Malaysian reputation in the AI era.
Communications States
Argentina's Communications State: The Most Personality-Driven Retrieval Economy in the World
Argentina may be the most personality-driven retrieval economy in the world. Messi, Maradona, Pope Francis, Eva Perón, Milei — five names that dominate AI retrieval. Inside the National Retrieval Stack™ that defines Argentine reputation in the AI era.
Communications States
Italy's Communications State: Meloni, Ferrari and the New AI Reputation Economy
Italy is one of the most retrieval-dense countries in AI answer engines. Ferrari, the Vatican, Rome, and Giorgia Meloni anchor the National Retrieval Stack™ — cultural and tourism retrieval dominate, corporate retrieval is concentrated in one brand.
Communications States
Britain's Communications State: Whitehall, the BBC and the New AI Reputation Economy
Britain is one of the most retrieval-dense countries in AI answer engines. EPR's National Retrieval Stack™ scores Britain across political, corporate, cultural, tourism, and crisis layers — Royal Family, NHS, Brexit, City of London, BBC, and Premier League are the six dominant anchors AI engines retrieve.
Crisis Communications
How to Build a Crisis Communications Plan
A crisis communications plan is a pre-built operating document defining how an organization responds when an event threatens reputation. The four components, the build sequence, the cost.