Crisis Communications
Deepfake Defense: How Comms Teams Should Prepare Now
Communications playbook for deepfake threats — authentication chains, detection vendors, legal pre-positioning, response templates. Build it before the incident, not during.
Tag
AI Communications
Crisis Communications
How to Write a Crisis Statement in 30 Minutes
Step-by-step framework for drafting a crisis communications statement in 30 minutes — the 10-10-10 rule, fill-in template, examples, and the prep work that makes speed possible.
Generative Engine Optimization (GEO)
The ABA Built the Legal Knowledge Graph Before AI Arrived
The American Bar Association is among the most visible legal institutions in AI-generated answers \u2014 through primary-source publishing, single-domain consolidation, and open-web architecture decisions made before generative AI existed. A case study in retrieval-era authority built by accident.
AI Communications
The 5W AI Visibility Index Franchise
An Everything-PR explainer on the AI Visibility Index — the research program operated by 5W AI Communications across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Methodology, the Defense flagship, and how it relates to EPR's parallel Citation Share Index program.
Luxury
Luxury Reputation Became Measurable. Here's the Metric.
Luxury reputation became measurable. Citation Share is the new metric. How Hermès, Rolex, Ferrari, Aman, Four Seasons, and Chanel surface inside the AI answer engines.
PR Dictionary
The AI Communications Dictionary
The reference lexicon for communications in the answer-engine era — 24 entries plus a seven-principle Doctrine. Citation Share, GEO, Entity Graph, Answer Share, Source Authority, and the working vocabulary of the discipline.
Sports & Gaming
The New Q-Score Is Citation Share
The Q-Score measured athlete marketability for fifty years. AI engines just replaced it. Athlete Citation Share — the share of answers an athlete commands inside ChatGPT, Claude, Gemini, and Perplexity — is the new endorsement currency.
PR, Marketing, Communications & AI RFPs
What PR Agencies Get Wrong in RFP Responses
The patterns that eliminate agencies from PR reviews — and the fixes that are simpler than most firms think.
PR Firms & Communications Agencies
Women in PR Leadership: Where the Power Sits in 2026
Women make up 70% of the U.S. PR workforce. Leadership distribution is uneven — and the center of gravity has shifted. Named operators, structural data, what good looks like.
AI Communications
The AI Communications Framework: PR + GEO + Research, One Discipline
The AI Communications framework: how PR, GEO, primary research, and AI visibility measurement combine into a single discipline built for the answer-engine era. The complete picture of how brands build authority inside ChatGPT, Claude, Perplexity, and Google AI Overviews.