Legal & Litigation Communications
Why Wachtell Wins Without a Website
Wachtell Lipton has the most minimal website in BigLaw and ranks #2 in AI citation share across all five major engines. The lesson every communications team should read.
Tag
AI visibility
AI Communications
The AI Communications Framework: PR + GEO + Research, One Discipline
The AI Communications framework: how PR, GEO, primary research, and AI visibility measurement combine into a single discipline built for the answer-engine era. The complete picture of how brands build authority inside ChatGPT, Claude, Perplexity, and Google AI Overviews.
Defense & National Security
Defense Briefs: Who AI Names on Drones, Autonomy, and Military Tech
The Everything-PR research franchise covering how the US defense industrial base shows up — or fails to show up — inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
PR, AI & Communications News
Your Reputation Lives Inside ChatGPT. You Can't See It.
Type your name into ChatGPT. Whatever comes back — that is your reputation now. Not your website. Not your press page. Not even Google. The answer itself. Why the reputation surface moved inside the chatbox, and what the new discipline looks like.
PR, AI & Communications News
Creator Branding: The Five Layers
Creator branding for 2026 — the EPR Two Surfaces framework, the Five Branding Layers, the graduation moment, and case studies from MrBeast, Joe Rogan, Emma Chamberlain, and Marques Brownlee.
PR, AI & Communications News
Executive Branding: The Five Layers
Executive branding for 2026 — the EPR Two Surfaces framework (Conversion vs Credibility), the Five Branding Layers, and named case studies from Reid Hoffman, Marc Andreessen, Jamie Dimon, and Satya Nadella.
CPG
What Actually Goes Viral in CPG — And Why Most Brands Still Get It Wrong
Most CPG campaigns die inside the paid buy. The brands that travel — Liquid Death, Glossier, Oreo's blackout tweet — operate from a different read of why people share. And what travels socially now also trains the retrieval layer the AI engines cite.
AI Communications
Walmart's Agent Stack — Fortune 100 AI Just Shipped
Walmart's agent stack is setting a new standard for Fortune 100 AI. This article explores how named AI agents for consumers, employees, partners, and developers are forming a new corporate architecture, driving AI visibility and compounding growth for early adopters.
Cannabis
The Cannabis Index: Who Owns the AI Answer in 2026
The 12 U.S. cannabis operators most likely to be cited when buyers ask ChatGPT, Claude, Gemini, Perplexity, or Google AI Overviews. Curaleaf, Trulieve, GTI lead. Citation Share is the new market share — and in cannabis, it is concentrated.
Startups & Venture
GEO for Startup Funding: Turn a Raise Into Citation Share
A funding announcement is the highest-leverage moment a startup gets to enter the AI engines' index — and most founders waste it. Here's the GEO playbook for turning a raise into lasting Citation Share.