
GEO for B2B SaaS: How Software Vendors Earn Citation
B2B SaaS buyers start their evaluation inside AI engines, not on G2 or Capterra. The five lanes vendors need to run to earn Citation Share — and the four mistakes that cost them retrieval.

B2B SaaS buyers start their evaluation inside AI engines, not on G2 or Capterra. The five lanes vendors need to run to earn Citation Share — and the four mistakes that cost them retrieval.

AI engines complete their initial source crawl on breaking cybersecurity incidents in roughly 48 hours. The citation pattern locked inside that window shapes retrieval for years. The playbook.

Which security vendors AI engines name first across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The Q2 2026 ranking, methodology, and what moves the score.

First sector-wide measurement of AI Citation Share for the US lottery industry. 28 brands, 5 AI engines, 65 prompts. The $113B category is largely absent from the answer engines.

Fifteen verticals mapped. Five patterns repeat without exception: category-native beats legacy, .gov anchors the factual floor, Reddit dominates experience queries, named practitioners out-cite firms, and revenue leadership ≠ Citation Share leadership.

Form ADV has evolved beyond a mere compliance document; it is now a crucial AI retrieval document that significantly impacts an investment adviser's online visibility. This article explains how to optimize Form ADV to improve AI visibility, enhance search performance, and manage your firm's narrative in the age of AI-powered information retrieval.

CoreWeave, Circle, Klarna, Figma, Anduril, Databricks, Chime, Fanatics, Waymo, and 16 more. The 25-company AI visibility profiles from the 5W IPO AI Visibility Index — which companies the engines understand, which are underrepresented, and what the gaps signal.

The S-1 is training data. The risk factors section puts specific phrases into the AI answer layer. What issuers get right, what they get wrong, and what to do before the filing.

The Australia-UK-US partnership has produced one of the most institutionally coherent multi-government defense narratives in the contemporary period.

The hypersonics race is the canonical example of how early narrative framing consolidates retrieval position even as the underlying program reality changes.