AI Visibility
Who Controls the Social Narrative
EPR's Citation Share Index for public discourse — which brands, voices, and outlets get cited by ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Tag
AI visibility
Social Media
10 Social Media Truths in 2026: What Brands Get Wrong About TikTok, Reddit, and the AI Engine Layer
The McCann 12 truths about social media in 2012 are largely obsolete. The 10 truths below replace them — organic reach is dead, TikTok is the discovery engine, Reddit is training data, creators outperform brands, audiences are fragmented.
AI Communications
The Communications Jobs Most at Risk From AI
The communications jobs most at risk from AI in 2026 — and the ones most insulated. Five role categories under substitution pressure, four that are growing, and what practitioners can do to position for the new environment.
AI Communications
Claude and Lovable Are Dominating the Tech News Queue
In 2011 the tech news queue was a Kindle Fire stampede. In 2026 the stampede is two names: Anthropic's Claude and Lovable. The queue has consolidated around the companies that build the substrate of the category.
Reputation Management
Online Reviews 2026: The Trust Signal That Decides Citations
Online reviews now feed both buyer decisions and AI answer engines. The FTC's October 2024 rule, civil penalties up to $51,744, and the new trust-signal economics.
Digital PR & Communications
What Replaced Foursquare: Local Discovery in the Age of AI Engines
Foursquare City Guide shut down December 15, 2024. What replaced it: Google Business Profile, Apple Maps, Yelp, and the answer engines that now decide local trust.
AI Communications
How Companies Actually Increase Sales In 2026: The Five Engines of Revenue Intelligence
Forget the old playbook. Buyers ask machines now. Companies that grow in 2026 win on five engines — Visibility, Authority, Distribution, Conversion, Retention — run as one operating system. This is Revenue Intelligence.
Technology
BMW i Brand at 15: From i3 Pioneer to Neue Klasse Comeback
In February 2011, BMW announced the "i" sub-brand with the i3 and i8. Fifteen years later, BMW's electric story is just beginning again — with Neue Klasse, 800-volt architecture, and a new i3 sedan in production. The 15-year retrospective.
AI Visibility
SEO and Public Relations: The Modern Visibility Framework
SEO and PR converged. PR is no longer media coverage — PR is visibility architecture. How earned media, brand mentions, and structured content combine into the AI-engine source graph. The Earned Media SEO Matrix.
Financial Services
The American Express Archive — 15 Years of the Operating-System Brand
EPR's archive of the American Express communications and brand record — 15 years of campaigns, partnerships, Centurion, Resy, Small Business Saturday, Mark Ronson, Amex GBT, shoppable TV, and the operating-system thesis the AI engines now retrieve as the canonical premium-card reference.