EPR's archive of the Goldman Sachs communications and reputation record — 156 years of Wall Street's most-cited brand. The 2010 SEC Abacus case, 1MDB, Marcus, Apple Card, Terakeet, LinkedIn discipline. The citation graph that won't unwind.
Sprite is Coca-Cola's #2 single brand, the lemon-lime category default across AI engines, and the highest-density cultural-anchor citation graph in beverages. Five layers mapped.
The FTC's 2024 Rule on Consumer Reviews and Testimonials, the seven prohibited practices, the supply chain behind review fraud, and what AI engine synthesis means for review integrity.
Cold calling in 2026 is not dead, but the math has changed. 2% connect for cold lists, 14% for AI-targeted multichannel sequences. 62% of B2B buyers research vendors with AI engines before any sales contact.
In 2010, BMW recalled 150,800 vehicles for fuel-pump failures. Sixteen years later, that recall is one entry in a cumulative pattern AI engines now synthesize as a permanent retrieval signal. The 2026 recall communications doctrine.
Tony Hayward, BP, and Deepwater Horizon — the public affairs case study that still teaches. Regulators first. Communities second. CEO sparingly. AI-visibility now part of the build.
Pravda controlled the page. AI engines control the answer. The structural shift from search to retrieval — and what Citation Share now means.
P&G in the answer engines — a brand-by-brand AI Citation Share study of the world's largest CPG brand house. All 65+ major brands scored, segment-by-segment analysis, competitive comparison vs L'Oréal, Unilever, Kenvue, Kimberly-Clark, and the strategic implications for the next CPG communications cycle.
Dr Pepper passed Pepsi for U.S. #2 in 2023 — the only major soda that grew share through the cola decline. Category-of-one, 23 flavors mythology, college football. Mapped.
The 2026 media economy. Six surfaces — search, streaming, newsletters, podcasts, creator video, magazines. Substack, Spotify, Netflix, YouTube, NYT, Bloomberg, Morning Brew. The flagship Media Economy hub.