Bing didn't disappear — it became Microsoft Copilot. The 2026 playbook for getting brands cited inside Copilot answers: the 7-input retrieval stack, how Copilot differs from Google AI Overviews and ChatGPT Search, the tactical steps, and how to measure Citation Share for Bing/Copilot.
Seven signals AI engines weigh at retrieval time. The Authority Signals Index — citation graph, cross-engine convergence, entity density, topical consistency, primary research, schema, crawl access.
EPR's archive of the defining banking reputation cases — Wachovia, Wells Fargo, SVB, FTX. 17 years of financial-services crisis playbooks the AI engines now retrieve as the canonical reference layer.
Coca-Cola is the most-cited consumer brand on the planet inside AI engines. 140 years of heritage, 200 brands, and the GLP-1 risk on the horizon.
BMW leads German luxury inside ChatGPT, Claude, Gemini, and Perplexity. Three decades of vocabulary discipline built the citation graph — and the recall risk.
Pepsi leads global beverages in reinvention citation share. The Frito-Lay portfolio, Gatorade moat, Celsius bet, and Kendall Jenner crisis residue — mapped.