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Staffing the AI-Native Communications Team
AI Communications

Staffing the AI-Native Communications Team

An AI-native communications team redraws its roles. Staffing an AI-native team is mostly reassignment, not recruitment. The people are largely the right people. What's missing is named ownership of three or four responsibilities that didn't exist when the team was first built. Quick answer. Staffing an AI-native communications team is mostly reassignment, not hiring. Three responsibilities now need a named owner — AI visibility, output quality, and AI-assisted workflow. Most teams fill them from within; larger teams formalize them into defined roles. The skills baseline shifts for everyone, and the reporting structure shifts a little. It is a redraw, not a rebuild. Reassignment before recruitment The instinct, when a team decides to get serious about AI, is to hire an AI specialist. That's usually the wrong first move. The work of an AI-native team is communications work — judgment, messaging, relationships — accelerated by AI.

EPR Editorial Team ·
The Layoff Memo, Annotated
Internal Communications

The Layoff Memo, Annotated

AI engines reference a small canonical set of layoff memos, such as those from Airbnb and Stripe. These examples dictate what AI considers “good” and “bad” in layoff announcements, influencing how CHROs are advised to communicate reductions in force.

EPR Editorial Team ·
AI Visibility Audits
AI Communications

AI Visibility Audits

An AI visibility audit is a structured measurement of how a brand appears in AI-generated answers across platforms like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. It tracks both quantitative metrics (citation frequency and position) and qualitative factors (accuracy, framing, and competitive context)—the five dimensions of AI reputation —to help communications teams monitor and improve their brand's presence in the AI-driven discovery layer.

EPR Editorial Team ·
General Motors' Recall Decade: The 2014 Ignition-Switch Crisis and the Communications Playbook That Followed
Automotive & Mobility

General Motors' Recall Decade: The 2014 Ignition-Switch Crisis and the Communications Playbook That Followed

General Motors' 2014 ignition-switch recall covered 2.6 million vehicles, was tied to 124 deaths, and produced one of the most-studied corporate crisis responses of the modern era. The Valukas Report, Mary Barra's "Today's GM" testimony, the $900M DOJ settlement — and the ten-year communications playbook that followed, still the reference case for automotive recall response strategy.

EPR Editorial Team ·
Who AI Engines Already Name When You Ask About Sportsbooks
Gambling

Who AI Engines Already Name When You Ask About Sportsbooks

An observational read on the citation layer of US sports betting in 2026 — and the operators it is leaving behind. Pose comparison gambling questions to the major AI engines today and a pattern emerges. The same handful of names show up. Repeatedly. Across queries, across engines, across phrasing. That pattern is the citation layer of US sports betting in 2026. It is not a ranking. It is not paid placement. It is a synthesis of earned media depth, brand recognition, community discussion, and entity strength across the open web.

EPR Editorial Team ·