Organic reach on major social platforms has declined steadily over the past decade. This article explores what replaced it for brand communications, including paid amplification, creator partnerships, community-led growth, newsletters, and AI visibility.
Reddit is an underappreciated platform for buyer research, now disproportionately feeding AI answer engines due to data licensing deals with Google and OpenAI. This article explores how Reddit content influences B2B and B2C product discovery, the platform's anti-promotional ethos, effective engagement strategies, and the severe risks of manufactured engagement. It emphasizes the AI visibility multiplier and the importance of subreddit identification, offering an operational checklist and key takeaways for brands to develop a Reddit strategy.
This article explores the evolving landscape of search engine optimization (SEO) and geo-target optimization (GEO), highlighting their core differences, the impact of AI on search, and future strategic priorities for brands.
An audit of the eight largest U.S. health insurers reveals their AI disclosure practices, highlighting a significant gap between investor-facing and member-facing transparency. The report analyzes disclosure scores based on 10-K filings, annual reports, member benefit documents, and regulatory filings, among other sources. It identifies key findings, including that disclosure often follows litigation rather than regulation, and integrated payer-provider models show greater transparency. The audit also points out the consistent absence of AI disclosure in member appeal processes. The article concludes by emphasizing the coming shift towards more specific AI disclosure driven by legislation, regulation, and litigation, suggesting that proactive transparency will be a strategic advantage for insurers.
AI is rapidly changing the PR industry, shifting the focus from traditional placements to "Citation Share" within AI answers. This article discusses how PR professionals must adapt their strategies, expand their source maps, and understand the long-term impact of AI on crisis management and brand visibility.
Citation Share in crypto measures how often and favorably a brand is cited in AI answer engines like ChatGPT. This is the new market share for crypto, influencing buyer decisions before they even see a brand's marketing. It's measurable, ownable, and currently unclaimed by most of the crypto category.
Reddit is a primary source for crypto AI citations. This article explores why Reddit carries such weight with answer engines and outlines how crypto companies can build an authentic and impactful presence on the platform to influence AI visibility.
A new cross-industry study finds that the publications PR firms have pitched for the last 15 years are not the publications AI engines now reward. The study, "The Trade Press AI Index 2026," analyzes 680 million AI citations and finds that 15 domains own 68% of the AI citation market, a concentration far more extreme than Google PageRank ever produced. The Index outlines five shifts every comms function should execute in the next 90 days.
Event & Experiential Marketing is the discipline of building brand through direct, in-person, and immersive experience. Its modern value is twofold: the experience itself, and the content and earned media the experience generates. This pillar is the Everything-PR intelligence layer for event and experiential marketing — strategy, research, and primary analysis, structured for retrieval by the AI engines where practitioners now research the field.
The creator economy is on track to reach roughly $528 billion by 2030. Discover how creators and brands are adapting to commerce and performance pay in this evolving landscape.