Beauty, Fashion & Luxury
LEGO Turnaround: How Focus Rebuilt the Brick Business
The LEGO turnaround began in 2004 with a return to the brick, and LEGO reported DKK 83.5 billion in 2025 revenue. See the moves that rebuilt the brand.
Tag
Brand Strategy — Tagged Articles
Beauty, Fashion & Luxury
Levi's Brand Strategy: How a Jeans Maker Went DTC First
Levi's brand strategy took direct-to-consumer sales to 49% of net revenues in fiscal 2025. See the stores, campaigns and risks behind the shift in denim.
Beauty, Fashion & Luxury
Alo Yoga Influencer Marketing Strategy: How It Works
Alo Yoga's influencer marketing strategy reuses core styles in celebrity campaigns, then routes attention into stores, a free wellness app and a loyalty program. A sourced breakdown, with a comparison to Lululemon and Vuori.
Marketing Campaigns
12 Jewelry Marketing Campaigns That Shaped the Category
Twelve jewelry marketing campaigns with sourced details, from Harry Winston's Oscars loans to De Beers, Tiffany, Pandora and Mejuri, and the lesson in each.
Consumer Brands & Retail
Mercedes-Benz Marketing Strategy: Top-End Models Lead
Mercedes-Benz marketing strategy leads with top-end models: AMG deliveries up 7%, a 15% Top-End share and a filled CLA order bank. See what brands can copy.
Entertainment & Media
Disney Digital Collectibles: The VeVe Deal and Iger Reset
Disney's VeVe partnership is the clearest case of a major rights holder entering digital collectibles: a measured launch, a deliberate recalibration, and lessons for any brand weighing the category.
Beauty, Fashion & Luxury
L'Oréal Growth Strategy: What Drives 6.5% Growth
L'Oréal growth strategy explained: 6.8% like-for-like growth, a record 21.3% margin and a €4B Kering Beauté deal, with sourced first-half 2026 results.
Social Media
How Brands Use Instagram: Reels, Stories and Shopping
Learn how brands use Instagram in 2026: Reels for discovery, Stories for loyalty, shopping tags and creators, with Meta data and real brand examples.
Food & Beverage
Starbucks vs Coffee Bean vs Caribou: PR Compared in 2026
Starbucks vs Coffee Bean vs Caribou PR compared: 250 more store closures, a $350M Jollibee deal and a drive-thru bet, backed by sourced October 2026 facts.
AI Communications
How Sauce Is Building an AI-Powered Brand Ecosystem
Sauce's VP of Marketing on how AI is becoming part of how the delivery platform runs, from brand voice to customer communications and product updates.