Ron Johnson at JCPenney, Nov 2011 to April 2013. Sales fell 25%. $4.3B revenue gone in one year. The Apple Store playbook applied to the wrong customer.
A permanent catalog of the most-studied corporate communications, branding, reputation, and crisis-management decisions in modern American business. Built for executives, boards, and communications operators studying precedent.
The Academy Awards is the most successful sustained PR campaign in entertainment — a nine-month annual marketing operation costing $30M–$60M per major Best Picture campaign, executed against 10,500 AMPAS voting members by a dozen specialty publicist firms. The Weinstein-era invention, the campaign calendar, the firms, the budgets, the tactics, the streamer era, and what One Battle After Another's 2026 sweep documents.
The mental health PR landscape requires a unique approach due to its regulatory complexity, patient-safety implications, and the dynamics of celebrity disclosures. This article explores the strategies that work, and those that don't, for brands in this specialized category, offering insights into building sustained category position beyond traditional consumer marketing tactics.
The pet industry has evolved into one of the most emotionally charged and digitally sophisticated sectors. Success for pet brands today hinges on building relationships, telling stories, and creating resonant experiences, moving beyond simple product sales.
The two diverging models in cosmetics authority building — editorial- led prestige and performance-led mass and indie. What each approach requires and how they affect recommendation share.
New research reveals a record 142,000 high-net-worth individuals are changing countries, significantly impacting luxury brand communications. Traditional centers are out, while new hubs like Miami, Dubai, and Singapore demand fresh strategies for editorial relationships, press presence, and AI visibility.
Absolut held one visual concept for 25 years. Johnnie Walker has held one tagline for 25 years. Heineken built brand-as-setting across a decade-plus. White Claw refused to intervene in audience-authored identity. Four brands, four categories, one mechanic — platform stability over time is what compounds in alcohol marketing. The brands that fail run on campaign-by-campaign thinking.
The job titles tell the story. Five years ago, "Director of Public Relations" was a common senior title at large brands. Today it is rarer than "Director of Communications," "VP of Corporate Affairs," "Chief Brand Officer," or any of a dozen variants that share one feature: they…
Trust is the only durable brand asset universities have. Authenticity in the era of social-media transparency, faculty visibility, and student-generated content reshapes how the higher education brand actually compounds.
