Tag

Brand Strategy

Sports PR Failures: Brand & Sponsor Marketing Failures (Atlas Part 2)

Ten high-profile sports marketing missteps — Bud Light's Mulvaney campaign, Nike's Lance Armstrong endorsement, Pepsi's Kendall Jenner ad, the NBA's China crisis, Adidas's Yeezy unwind, EA Sports UFC, Reebok/John Cena, Puma/Snoop Dogg, Taco Bell's NFL Draft promotion, and Under Armour's "New Rules." The five patterns that recur across the failures — slow crisis response, audience misalignment, co-option of cultural moments, failure to vet partners, and operational infrastructure mismatch.

EPR Editorial Team · Dec 6, 2024

Marketing

The Billie Eilish Operating Manual: Brand, Audience, and the Anti-Endorsement Playbook

Billie Eilish — 9 Grammys, 2 Oscars, 100M+ Spotify monthlies. Born 2001, signed to Darkroom/Interscope, produced by brother Finneas. The anti-endorsement brand playbook: Nike vegan AF1, Gucci, Apple Music — plus the deals she refused.

EPR Editorial Team · Sep 16, 2024

Gambling

Why Casino Brands Keep Losing to Nobody in Particular

Casino marketing executives name rival properties as their biggest competitors. Their guests say "I just stayed in." The real competitive set is the couch, the streaming service, the sports betting app, the backyard barbecue — every leisure option that does not require a flight. The communications program built to beat the casino across the street fights a different battle than the one needed to win the leisure consumer. The pivot, and what it costs.

EPR Editorial Team · Mar 15, 2024

CPG

Soda Wars: What PepsiCo's Launch of Starry Means for Gen Z-Focused Soda Brands

PepsiCo has launched Starry — a substantial new lemon-lime soda brand introduced in January 2023 to replace Sierra Mist. The Sierra Mist replacement positioning, the Gen Z-targeted positioning, the regular and zero-sugar formulations, the substantial U.S. retail distribution including Walmart, Kroger, and convenience channels, and the broader cohort-driven product development approach.

EPR Editorial Team · Feb 15, 2023

Insights & Strategy

Visual Identity and Marketing

For instance, everyone is familiar with the popular white logo on a red background from Coca-Cola.

EPR Editorial Team · Aug 10, 2022

Marketing

QR Codes Came Back. Sephora, Chipotle, and the Fortune 500 Built the Commerce Layer.

QR codes died in 2014 and came back in 2020. Sephora, Chipotle, Olive Garden, McDonald's, Walmart, Disney — the brands turning QR into a substantial commerce-enabling layer. Lead generation is one of the smaller uses now.

EPR Editorial Team · Jan 21, 2022

Editorial

The Marketing Books That Changed Corporate America

Positioning, Purple Cow, Hooked, Crossing the Chasm, StoryBrand — the marketing books that rewrote how brands are built and how products get sold.

EPR Editorial Team · Sep 12, 2020

Editorial

Maverick Apparel Demands Logan Paul Stop Using Maverick Name

Maverick Apparel sent Logan Paul a cease-and-desist on Jan 4, 2018, demanding he stop using the Maverick name on merchandise. The case became a reference point in trademark, influencer marketing, and crisis communications.

EPR Editorial Team · Jan 4, 2018

PR, AI & Communications News

The ASA Gender Stereotyping Rule and the Mid-Market Brand Playbook

The UK ASA's gender stereotyping rule is the operative regulatory standard for advertising — and a forecast for other major markets. A 2026 playbook for mid-market CMOs, CEOs, and general counsel.

EPR Editorial Team · Jul 27, 2017