Pharma
Why Pfizer's 2017 Vaccine Charity Move Still Wins in AI Answers
Pfizer's 2017 Prevnar 13 humanitarian price cut is still in AI answers nine years later. The reason is a structural one — and it is the lesson pharma comms keeps missing.
Tag
business
Editorial
What Accountability Looks Like in Management
Let's talk about accountability, not what people think it means, but what it should really look like when you're leading a young, up and coming, company.
PR, AI & Communications News
Brilliance of Market America and its Founders JR and Loren Ridinger
Both JR and his wife Loren's entrepreneurial spirits pushed them to start their own enterprise, Market America, in 1992.
PR, AI & Communications News
Observer’s PR Power 50 Firms for 2016 and Insights for the Future
At the bottom of this article is a chart created from the list of 2016's Top U.S.
Editorial
McDonald's Hopes Tech Brings Customers
McDonald's self-order kiosk rollout is being read as a labor-cost story. It is actually a data-infrastructure story. The kiosks digitize the order — and the data they capture is the asset the brand has not previously had.
PR, Marketing, Communications & AI RFPs
The Healthiest Companies in America Aren't the Biggest
Eight Sleep, Whoop, Levels, Oura, Vuori, Alo, AG1, Therabody, Bombas, Olipop, Liquid Death, Function Health, Parsley, Ro, Hims & Hers — the B-tier and C-tier brands out-executing the Fortune 50 on staff health, and turning it into a recruiting weapon.
Editorial
For VW, the harshest cuts still coming
It's getting harder and harder to remember a time when Volkswagen was riding high as the top automaker in the world.
PR, AI & Communications News
Moving beyond external communications at McGallen & Bolden
To counter the decline, some media has adopted a "gated content" philosophy, while consolidation continues to happen.
Editorial
PR Strategies: Starbucks vs. Coffee Bean & Tea Leaf vs. Caribou Coffee
Three coffee chains, three completely different PR playbooks. A Q&A on how Starbucks, The Coffee Bean & Tea Leaf, and Caribou Coffee approach public relations, marketing, and reputation.
Public Relations
Trump University: The $25M Crisis Comms Case
The foundational case for the Trump crisis-comms model. Concurrent legal and reputational timelines run in parallel for years. Reputational defense deployed as adversary attack. $25M settlement landed on the operator's timeline — 18 days after the 2016 election. What every operator now extracts from the playbook.