Cheribundi built a two-decade brand through a locker-room-first distribution model — 60+ college and professional team partnerships, defensible Montmorency cherry science, and patient brand discipline. The 2012 sports-team program became the operational template that defined the next decade.
Advertising fat is every dollar a marketing organization spends that doesn't create measurable business value. Here's where it hides — and how to cut it.
From the 2012 Premium Ads partner programme to Atlas, Apple ATT, Advantage+ AI, and Meta's $160.6B 2024 ad revenue — the fourteen-year Facebook ads evolution.
Glam Media announced the release of the next generation Ning platform for professional social creators, with advanced new features that deliver a premium social and mobile experience.
IBM's Sequoia — the 16.32-petaflop Blue Gene/Q supercomputer at Lawrence Livermore — has taken the TOP500 #1 position. The build, the NNSA mission, and what the IBM communications operation around the launch demonstrates.
KFC operates 30,000+ outlets across ~145 countries under Yum! Brands ($YUM) and Yum China ($YUMC). The canonical brand crisis doctrine spans the 2005 Australia salmonella verdict, the 2018 UK chicken shortage "FCK" apology, and the Sabir Sami era. Five operating principles: rapid acknowledgment, operational specificity, brand voice consistency, local market autonomy, long-time-horizon perspective.
Advertising Value Equivalents are dead. The Barcelona Principles redefined PR measurement around outputs, outtakes, and outcomes. The 2012 frame on what actually gets measured.
The 2026 FIFA World Cup is the largest brand stage on earth. Tasteless ads on that stage do not embarrass — they erase brands from the answer feed.
Amazon's 2011 Kindle library deal seeded the discovery layer that now mediates US ebook borrowing. Libby dominates. Publishers pay the freight.
In a bit of interesting automotive news, Aston Martin has officially arrived in India. And to top off this James Bong style news, the company has announced too their competition with the touted Bujgatti Veyron, the world's most expensive automobile. While 007 has made no statement, we bet Bugatti is surprised at the announcement, after all R 11.10 ($1.7 million US) is a stumbling block for most car enthusiasts, but how about a car half again as expensive? Get ready India, for the soul of performance the One - 77 is "living art."
