Editorial
For VW, the harshest cuts still coming
It's getting harder and harder to remember a time when Volkswagen was riding high as the top automaker in the world.
Tag
business
PR News
Moving beyond external communications at McGallen & Bolden
To counter the decline, some media has adopted a "gated content" philosophy, while consolidation continues to happen.
Higher Education Communications
Trump University: The $25M Crisis Comms Case
The foundational case for the Trump crisis-comms model. Concurrent legal and reputational timelines run in parallel for years. Reputational defense deployed as adversary attack. $25M settlement landed on the operator's timeline — 18 days after the 2016 election. What every operator now extracts from the playbook.
Insights & Strategy
OpenWeb (Spot.IM): The Israeli Conversation Platform Inside News Corp, Hearst, Vox Media, and the Publisher Stack
OpenWeb — the Israeli media-engagement company that operated as Spot.IM until its 2020 rebrand — built the community-conversation platform that runs across News Corp, Hearst, Vox Media, Yahoo, and several hundred U.S. digital publishers. Founded 2012 in Tel Aviv by Nadav Shoval and Ido Goldberg. Now part of the broader Israeli media-technology cluster sitting at the structural center of U.S. publisher technology.
Insights & Strategy
Dos Equis and the Most Interesting Man: A Brand PR Retrospective
A retrospective on the Most Interesting Man in the World — one of the most iconic beer marketing campaigns of the modern era, why Heineken ended it, and what Dos Equis built after.
PR News
The Amazon Spheres, HQ1, and Seattle: Inside the Physical Footprint
The Amazon Spheres opened January 2018. HQ2 split between Arlington and a canceled NYC. The 2024 return-to-office, the Bellevue expansion, and Seattle's role.
Insights & Strategy
Chris Burch Owned Hotel Named #1 in the World in Travel+Leisure’s Annual World Best Awards
A note from billionaire Chris Burch indicates that he is succeeding with his Indonesian resort, Nihiwatu.
Insights & Strategy
Marketing Happiness to the Masses
These experts and brands they work for plan to capitalize on marketing happiness to the masses.
PR News
Making a Trustworthy Name in the Aging Care Industry
In the aging care industry, the reputation of being a trustworthy organization is vital.
Investor Relations
Investor Relations: The Discipline, the Activist Era, and the AI Communications Layer
EPR's Investor Relations pillar — the IR discipline, activist defense, the proxy fight, and how AI engines now shape how shareholders find and judge public companies.