Cape Cod Light Seeks Marketing Firm
Cape Light Compact Joint Powers Entity is seeking a marketing firm to support the Compact’s energy efficiency and power supply programs and our consumer advocacy efforts, for the Compact’s customers on Cape Cod and Martha’s Vineyard. The term would be from August 1, 2017 to July 31, 2018.
The Compact has been offering energy efficiency services since 2001 for Cape Cod and Martha’s Vineyard consumers. Throughout the years, the Compact has focused on grassroots efforts to increase education and outreach of the efforts and opportunities for energy efficiency throughout the service territory. Information about the Cape Light Compact Joint Powers Entity can be found at www.capelightcompact.org.
Scope of Work:
The Compact requests proposals from firms that can plan and execute a strategy, and submit to the Compact for approval prior to implementation for the following tasks. Then, the vendor and any applicable sub-contractors will be expected to provide at least the following services:
- Maintain our social media sites (Facebook and Twitter). Compact staff will contribute some material monthly for posts, but is looking for vendor to contribute energy and/or Cape Cod and Martha’s Vineyard related material for posts. Compact staff must approve all content before posting. The Compact is looking to use these outlets primarily to educate consumers on all of our programs while also maintaining the grassroots aspect of the Compact. Create strategy to increase participation and followers on the Compact’s social media sites. Compact staff will be responsible for responding to customer inquiries received through Facebook.
- Annual Report to the Community – The Compact has been providing an annual report to all member towns and counties that includes Compact program information and highlights, and financial audit information. This report is also posted to the Compact’s website (and an example can be found on our website). Vendor should provide a quote for design, format, compiling and populating of information. Compact staff to approve format and content and proof before finalizing. The Compact will be responsible for printing the report. This report is typically distributed to member towns and counties by October 1.
- Maintain regular communications with the Compact to ensure that program needs are being met and to identify additional marketing opportunities.
- Seek Compact approval before undertaking any significant planning, development or implementation tasks.
July 21, 2017