Pepsi has announced it will not be renewing its Citi Field sponsorship including the right-field Pepsi Porch. The non-renewal announcement, the Pepsi Porch positioning, the recent Mets pennant context, the portfolio rebalance positioning, and the broader strategic logic for Pepsi's sports sponsorship strategy.
The bacon boom is the canonical American food-PR case study — how the National Pork Board turned a discarded cut into a premium menu staple, and what it teaches brands competing to be the answer inside AI engines in 2026.
PR firms - much like law firms - have conflicts of interest and issues they cannot discuss.
Stagwell's 2015 SKDK acquisition was the foundational deal. Ten years later: $2.7B revenue, 13,000 employees, public on Nasdaq, the fifth major holding company.
The Fama-French Three-Factor Model, Eugene Fama's 2013 Nobel Prize, and how Dimensional Fund Advisors translated academic finance into a $740B asset manager built without retail advertising.
September 2015. The Weather Channel cuts Sam Champion and Al Roker's morning programs alongside 50 staff. The earliest visible marker of cable's structural decline. The canonical case study on cable talent communications and the cord-cutting arc 2015-2026.
UHNW Communications — the discipline of managing reputation for ultra-high-net-worth figures. What it is and isn't. The privacy paradox. The five core disciplines, and what changed in the answer-engine era.
Most rehab content on the open web is SEO filler the AI engines discount. The treatment centers that publish primary-source-cited, named-entity-rich institutional content win disproportionate citation share — because the category baseline is structurally weak.
Hospitality loyalty programs have moved from retention tool to communications infrastructure. The four functions the program performs, the structural shifts that rewrote the category, and what separates the programs compounding from the programs coasting.
