The question of whether AI would change PR is settled. The question now is whether communicators understand what changed — and whether they're building for it. Ronn Torossian on Citation Share, GEO, and the new infrastructure of public relations.
Ronn Torossian, Founder and Chairman of 5W AI Communications, on how the pandemic reshaped PR, 5W's transformation into the AI Communications Firm, and what Citation Share means for the industry.
Phillips ranks #3 in The Auction House Citation Share Index 2026 with a Composite score of 83. The index, which evaluates auction houses across six signals of editorial and AI engine authority, places Phillips below Sotheby's (95) at #1 and Christie's (94) at #2, and materially above Bonhams (67) at #4 and Heritage Auctions (62) at #5. Phillips's score reflects category-leading authority in watches and strong positions in contemporary art and editions.