EPR's Citation Share study on the U.S. Army across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — 25 buyer-aligned prompts, 5 engines. The Army built the largest military recruiting machine in America. The AI engines prefer someone else. Marines win brand queries. Space Force and Air Force own technology queries. The Army's recruiting challenge is now a retrieval challenge.
Pizza is a two-speed market: scale wins on data, identity wins on local authority, the middle gets squeezed. Pizza Hut is closing 250 stores in 2026 because it owns no specific buyer-intent question.
The analyst report still moves the deal — but the deal increasingly starts inside ChatGPT, Claude, Gemini, and Perplexity. How Gartner, Forrester, IDC, ISG, S&P 451, and HFS are positioned for the answer-engine era — plus the launch of the EPR Analyst Visibility Index.
Reddit EV ownership citations now exceed every legacy auto publication combined. InsideEVs and Electrek out-cite Car and Driver (founded 1955). Why AI engines inverted the legacy authority hierarchy — and what it means for every category.
Every major religious institution is one investigation away from a reputation event. The six layers of trust infrastructure that determine how AI engines describe your tradition — built before the crisis, not after.
Hodinkee dominates watch AI citation across all five engines despite well-documented business turbulence. The lesson: LLM citation authority is archival, not real-time. It compounds over years and resists short-term disruption.
The canonical resort marketing cases — Aman, Four Seasons, Six Senses, Auberge, Rosewood, Edition, Maybourne, Belmond, Cheval Blanc, Soneva — read through the Citation Share lens. The shared features that built the modern resort category now compound into AI citation.
Everything-PR's complete cluster on financial services and capital markets AI communications — IPO visibility, RIA positioning, pre-IPO playbooks, and the S-1 as training data.
Google's E-E-A-T framework didn't die — it got re-weighted by the AI engines. Here is how Experience, Expertise, Authoritativeness, and Trustworthiness translate into Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
The Pharma AI Citation Share Study — 25 brands across five engines. Pfizer leads. Why incumbent pharma authority compounds inside AI answers.