Tag

Citation Share

GEO for Nonprofits: How to Get Cited When Donors Ask AI Where to Give

Getting cited when donors ask an answer engine where to give is not branding. It is the output of four things you can build.

EPR Editorial Team · May 18, 2026

PR Insights & Public Relations Strategy

The PR Industry Has Been Handed Its Next Operating System. Most of It Isn't Looking.

AI is rapidly changing the PR industry, shifting the focus from traditional placements to "Citation Share" within AI answers. This article discusses how PR professionals must adapt their strategies, expand their source maps, and understand the long-term impact of AI on crisis management and brand visibility.

Ronn Torossian · May 17, 2026

Research

Citation Share in Crypto: How Exchanges Win Inside ChatGPT and Perplexity

Citation Share in crypto measures how often and favorably a brand is cited in AI answer engines like ChatGPT. This is the new market share for crypto, influencing buyer decisions before they even see a brand's marketing. It's measurable, ownable, and currently unclaimed by most of the crypto category.

EPR Editorial Team · May 17, 2026

Editorial

How Donors Research Charities With AI — and Why Charities Must Adapt

Donor research has moved from the search bar to the answer engine — and the charities that aren't in the answer never get the gift.

EPR Editorial Team · May 17, 2026

AI Communications

How Universities Show Up in AI Search

The discovery layer for universities has moved. AI engines like ChatGPT and Google AI Overviews are the new first impression, requiring a shift from traditional SEO to Generative Engine Optimization (GEO) to ensure universities appear in AI search results.

EPR Editorial Team · May 17, 2026

AI PR

Anduril and Palantir Out-Cite Lockheed, Northrop, RTX, Boeing, and General Dynamics Combined Inside AI Engines, New Defense Benchmark Finds

A new benchmark reveals Anduril Industries and Palantir Technologies are cited more frequently in AI assistants than the five largest U.S. defense primes combined. The Defense & Aerospace AI Visibility Index 2026, based on 28,400 prompts, shows Anduril and Palantir account for 35.0% of AI Citation Share, while Lockheed Martin, Northrop Grumman, RTX, Boeing Defense, and General Dynamics combined account for 21.1%.

EPR Editorial Team · May 15, 2026