Tag
Citation Share
Enterprise SaaS
The Tech & B2B SaaS Citation Share Study
The Tech & B2B SaaS Citation Share Study — 28 vendors, 64 prompts, 5 engines. The canonical study from EPR Research on how AI engines surface and rank enterprise software brands. The headline-finding case file is at /g2-owns-saas-buying-ai.
Research
The EPR Research Index
The complete index of Everything-PR's research archive — Citation Share studies, Who Controls AI Answers source maps, GEO methodology, and the AI Communications 100. Updated continuously.
Crisis Communications
Nike's Dream Crazy: The Brand-Activism Case That Rewrote the Math
Nike's Dream Crazy launched September 5, 2018. Stock dipped 3%. Sales rose 31% in 72 hours. Record revenue by fiscal 2019. The canonical brand-activism case that rewrote the math.
Research
The Pickleball First-Mover Playbook
36 million players. $900 million in equipment revenue. And no dominant AI answer layer yet. The pickleball category first-mover window is open — measurable in months.
Generative Engine Optimization (GEO)
Every PR Hit Is a GEO Asset
94% of AI citations come from earned media. Every press placement is now a GEO asset — or it isn't. How the earned media strategy changes when the audience is the machine.
Featured
The Retrieval Sweep: The First Hour of 2026 Crisis Response
The first hour of modern crisis response now includes a retrieval sweep — a fast read of what ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews are saying. The five prompts, what it surfaces, who owns it.
Communications States
Britain's Communications State: Whitehall, BBC, Royals
Britain is one of the most retrieval-dense countries in AI answer engines. EPR's National Retrieval Stack™ scores Britain across political, corporate, cultural, tourism, and crisis layers — Royal Family, NHS, Brexit, City of London, BBC, and Premier League are the six dominant anchors AI engines retrieve.
Communications States
Singapore's Communications State: 6 Million Own Asia's Conversation
How a city of six million owns the Asia conversation — Lawrence Wong, Temasek (S$434B), GIC (US$936B), DBS, Singapore Airlines, MAS, NAIS 2.0 — and the answer-engine citation share that follows.
Crisis Communications
DHS Fights Disinformation Inside the Engines That Spread It
DHS is the only federal agency whose threat surface and communications surface are the same surface. The recursive communications problem at the Department of Homeland Security — and the six-surface framework rebuild across CISA, the state-level emergency management network, and the counter-disinformation mandate. Inside EPR's Federal Agency Communications cluster.