Reddit is the most-cited consumer source in AI answers at 40.1% citation share in EPR's analysis. The full EPR dossier: research, operating manuals, sector studies and measurement.
A three-cycle Haute Living and 5W AI Communications study finds Miami over-indexes by +11 points on the AI Authority Index, while 63% of FIFA's Tier-2 sponsors — $325M+ in combined rights — sit invisible in the AI layer eight days into the tournament.
Six studies show GPT-4o's cited domains overlap Google's top 10 just 4% of the time, and 50 to 90% of LLM responses are not fully supported by their sources.
AI engines have replaced demographic audience segmentation. ChatGPT, Claude, Gemini, and Perplexity group buyers by the prompts they type — surfacing 14 primary consumer segments that are intent-shaped, not demographic.
Millennials hold $2.5T in US spending, and 67% use AI engines monthly. See the 2026 Citation Share Index of which brands ChatGPT, Claude and Gemini name.
USAFacts launched The Data We Depend On June 9, 2026 — mobile OOH in NYC, LA, DC, Miami plus an open letter to Congress on federal data infrastructure.
Allu Arjun scored 54 in the Bollywood AI Visibility Index — #17 of 30. By box office he is one of the three most commercially successful Indian stars of the last five years. The gap is the story.
Chatbots grew up. Conversational AI — ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Microsoft Copilot — is the new conversational marketing surface. Citation Share, GEO, and where brands actually win.
Fenty, Pattern, Telfar, Honey Pot, Topicals, Briogeo, Lip Bar, Bread Beauty ranked across 185 prompts and 5 AI engines. The first AI-visibility study of Black-owned beauty brands.
I built the first instrument to measure what AI says about everyone. The royal family was the test case. What it shows about the engines should change how every PR firm operates.
