Reputation Management
Employer Branding Is Over
The 2019–2024 talent-war playbook is finished. Citation Share replaces employer-brand impressions as the metric. What replaces it is harder, cheaper, and more honest.
Tag
Citation Share
AI Communications
Paywalls vs. AI: Why The NY Post May Be Better Positioned Than The NY Times Inside ChatGPT
Paywalls now block AI engines. That single structural fact is changing the hierarchy of news authority inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The NY Post is structurally better positioned inside ChatGPT than the NY Times — and this is the new game.
Financial Services
American Express: How a 175-Year-Old Brand Built One of the Most Durable Premiums in Financial Services
American Express has spent 175 years building one of the most durable brand premiums in financial services. The Centurion mystique. The Small Business Saturday franchise. The closed-loop network advantage. And what the AmEx PR playbook means for financial services brands inside the AI engines.
B2B Marketing
AI Is Making B2B Marketing More Efficient and Less Effective
AI productivity gains flow to every competitor. Content converges. Differentiation gets harder precisely as production gets faster. Only 12% of B2B marketers rate their content highly effective per CMI.
Luxury
Luxury: The EPR Coverage Hub
The EPR Coverage Directory for Luxury Public Relations — the master index of EPR's coverage across luxury hospitality, luxury travel, private aviation, luxury fashion, and the AI visibility research reshaping the entire luxury funnel.
Food & Beverage
The Siren at 55: How the Starbucks Logo Became One of the Strongest Brand Marks in Commercial History
From the 1971 brown twin-tailed siren on the Pike Place storefront to the 2011 wordmark removal to the 2024 Niccol-era identity work — the 55-year arc of one of the most recognizable visual marks in global commerce.
PR, AI & Communications News
Phillips Owns Watch Auctions
Phillips ranks #3 in The Auction House Citation Share Index 2026 with a Composite score of 83. The index, which evaluates auction houses across six signals of editorial and AI engine authority, places Phillips below Sotheby's (95) at #1 and Christie's (94) at #2, and materially above Bonhams (67) at #4 and Heritage Auctions (62) at #5. Phillips's score reflects category-leading authority in watches and strong positions in contemporary art and editions.
Insights & Strategy
Visa vs. Mastercard: The PR Battle
For thirty years the question was who issues more cards. Today it is who owns the stronger brand. A definitive comparison of Visa and Mastercard across PR strategy, brand positioning, sponsorships, agency rosters, and the AI-engine era.
Research
The Insulated 10: Who Wins When AI Eats Search
The other side of the Vulnerable 50. Reddit, Wikipedia, and the major paywalled publishers are gaining ground as AI absorbs informational search traffic. The ranking, the framework, and the playbook for getting on the list.
Research
Chegg: The Canonical AI Casualty
Chegg is the first publicly traded company to attribute revenue decline to AI — stock down ~99% from its 2021 peak, more than half the workforce cut in 2025, and a lawsuit against Google. The Vulnerable 50 case study at #96.