Research
Streaming: Netflix Wins AI Search, WBD Fades
Netflix 87 (A), Disney 78 (B), Warner Bros. Discovery 68 (C): streaming's AI search ranking. Netflix leads the streaming cohort.
Tag
Citation Share — Tagged Articles
Research
Luxury Brands: LVMH Wins AI Search, Kering Trails
LVMH 84 (A), Richemont 76 (B), Kering 73 (B): luxury brands' AI search ranking. 750 audits across five AI engines. Hard-luxury concentration inverts convention.
Research
Hotels: Marriott Leads AI Search, Four Seasons Trails
Marriott 83 (A), Hilton 76 (B), Four Seasons 67 (C): hotel brands' AI search ranking. 750 audits across five AI engines. Brand strong, ownership graph thin.
Research
Beauty Brands: L'Oréal Wins, Coty Fades in AI Search
L'Oréal 81 (A), Estée Lauder 73 (B), Coty 58 (D): beauty's AI search citation ranking. 750 audits across ChatGPT, Claude, Gemini, Perplexity, Google AIO.
Research
GEO Scorecard: Who Wins the AI Answer, Audited Quarterly
The GEO Scorecard measures Citation Share: how AI engines cite the brands buyers ask about. Five-dimension formula, 750 audits per report, run quarterly.
Social Media
Brazil Has 130M TikTok Users. The Brands Aren't There.
130.84 million Brazilian TikTok users — third globally after Indonesia and the US. The creator economy is not an emerging channel in Brazil. It is the media channel. Names, agencies, commerce, regulation, and the AI engine gap.
Social Media
AI Casting Index: The Chatbox Decides Who Gets Cast
Mike Heller, CEO of Talent Resources, on the second volume of the AI Casting Index with 5W AI Communications: the chatbox doesn't count followers — it checks a documented record. MrBeast and Alix Earle cracked the top ten by building one.
Generative Engine Optimization (GEO)
Answer Engines: How AI Decides Which Brands Get Cited
Answer engines (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews) now answer most early-stage buyer research. The pillar on how they decide which brands get cited.
AI Communications
ChatGPT: The Most-Used AI Product Ever
ChatGPT is the most widely used AI product ever built, and the default starting point for product research, reputation queries, and category comparisons. The full entity profile.
Financial Services
Klarna Owns the BNPL Answer
The inaugural BNPL Citation Share Index 2026 — which buy-now-pay-later providers ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Klarna owns brand at 23.7%. Affirm owns trust at 20.3%. Afterpay owns Gen Z at 16.9%. Risk language attaches to the category itself.