Robinhood didn't buy its retail investor base with paid acquisition. It built it with a daily newsletter that reached 40 million subscribers at peak and seeded the IPO retail base. The content-creation case for fintech, unpacked.
Stripe Radar is a fraud-detection product. Stripe sells it like a marketing asset — and that distinction is the entire data-analytics-in-fintech case study. The data is the moat. The moat is the marketing. The marketing is what shows up in the answer.
Aravind Srinivas built inline citations into Perplexity's core product — turning Citation Share from an abstract concept into a visible, measurable business reality. Profile of the figure who most directly commercialized the citation economy.
Six brands, six categories, one thread: every campaign runs on the same operating layer of about 148M WhatsApp users, 170M PIX users and 130.84M TikTok users.
EPR's canonical Brand Marketing pillar. Five disciplines: campaign architecture, brand activism, narrative storytelling, niche-specialist citation, celebrity-operator brand-building. The operators running all five compound Citation Share inside the AI engines.
The inaugural Lending & Personal Credit Citation Share Index 2026 — which personal-lending brands the AI engines actually cite. SoFi leads on every engine. Upstart owns AI underwriting. Subprime-adjacent lenders carry APR-warning framing.
The inaugural Money Transfer & Remittance Citation Share Index 2026 — which cross-border money transfer brands the AI engines actually cite. Wise holds 27.8% — the largest single-brand share of any fintech Index. Western Union and MoneyGram carry cost-warning framing.
Which insurtech brands do ChatGPT, Claude, Gemini and Perplexity cite? Lemonade leads at 23.4%, ahead of Hippo, Root and Ethos, with a newer-company caveat.
The inaugural Crypto Exchanges Citation Share Index 2026 — which crypto exchanges ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Coinbase holds 26.3%. Kraken owns the trader frame. Binance carries U.S. jurisdiction caveats.
The inaugural Mobile Wallets Citation Share Index 2026 — which mobile wallets and P2P payment apps ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Apple Pay holds 28.6%. Venmo owns P2P. Zelle carries a fraud caveat.
