Crisis Communications
The Corporate Crisis Citation Share Index 2026
Boeing, J&J, BP, Wells Fargo, Theranos, Volkswagen, Bud Light, FTX. How five AI engines rank and frame 25 reputation-crisis brands — and what it means for crisis recovery.
Tag
Citation Share — Tagged Articles
Corporate Communications
How Nonprofits Win the AI Answer Box
EPR's Nonprofit PR pillar — the discipline, nine sub-specialties, the donor environment, the press pool, what's working and what's not, and how nonprofits win Citation Share in the AI Communications era.
AI Communications
Citation Share: Definition, Formula and How to Measure It
Citation Share is the percentage of AI answers that name a brand. Learn the formula, how to measure it across engines, what it misses and how to report it.
Social Media
How AI Picks Your Next Influencer
MrBeast and Beast Industries #1 individual creator. CreatorIQ leads platforms. Whalar leads premium agencies. Influencer Marketing Hub owns the category-publisher moat. 28 entities, 62 prompts, 5 engines.
Consumer Brands & Retail
Health & Wellness PR: The Complete Coverage Guide
Everything-PR's master index of the Health & Wellness category. Featured research, pillar coverage, sub-category breakdowns, and the brands AI engines surface in consumer health discovery.
AI Communications
Sell Citation Share to Your CFO
Citation Share is a pipeline channel, not a measurement initiative. How to frame AI visibility in the financial terms a CFO uses — addressable market, revenue at risk, cost, and payback period.
Beauty, Fashion & Luxury
The Sephora Citation Tax
Sephora, Ulta, and Amazon product pages are functioning as retrieval anchors inside AI beauty answers. Brands without retailer review depth face a measurable Citation Share ceiling — even with premium positioning and strong editorial.
Beauty, Fashion & Luxury
Why Dermatologists Still Shape the AI Beauty Shelf
Dermatologist references appear in the cited source stack for the majority of skincare AI answers. Why the derm authority layer is the largest under-appreciated driver of beauty Citation Share — and how it works.
Beauty, Fashion & Luxury
Drunk Elephant and the DTC Citation Challenge
Drunk Elephant ranks third in the 2026 Beauty Citation Share Index — but the trajectory matters as much as the score. A look at what happens when a DTC darling's citation graph meets scale, acquisition, and category maturity.
Research
The New Authority Stack: How PR and AI Citation Now Work Together
PR didn't get smaller. It got a new layer above it. How earned media + AI citation now build brand authority — and the six levers brands gaining Citation Share are operating across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews in 2026.