Generative Engine Optimization (GEO)
Reddit Owns 40% of AI Answers
Brief 2 of the GEO Case Studies series. Reddit is #1 in AI citation share. The mechanism, the query types it dominates, and what authentic community presence means as a GEO strategy.
Tag
Citation Share
Education & EdTech
How AI Picks Your EdTech
The source map for EdTech AI answers. Government validation sources anchor the factual floor. Category-native trade press sets the editorial tier. Named researchers own the expertise layer.
AI Communications
Citation Share Killed Share of Voice
Citation Share measures how often your brand appears in AI-generated answers across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. It's the successor to share of voice — and the most important metric in AI Communications.
AI Communications
What Is AI Communications?
AI Communications is the discipline of becoming the answer inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — where buyers now ask the question. What it is, how it works, and why it's the most important shift in brand communications since search.
AI Visibility
The 7 Moves That Win AI
The companion to the Consumer AI Visibility roof thesis: the seven moves every brand makes to win Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Cybersecurity
CrowdStrike's Marketing Reset After The Outage
CrowdStrike survived the largest IT outage in history. The product held. The CEO held. The stock held. What the company hasn't yet rebuilt is the marketing surface that turns the recovery into a permanent asset.
Generative Engine Optimization (GEO)
Citation Share Measurement & Reporting: The 12-Month Playbook
How to structure citation share data for leadership presentations, set benchmarks, define improvement targets, and build the reporting cadence that makes AI visibility a trackable program metric.
AI Communications
The GEO Operating Stack: 14 Layers
The GEO Operating Stack has 14 layers. Most brands have built one or two. Layer-by-layer with the practical question that determines whether each is in place.
Research
The Wikipedia & GEO Hub
Wikipedia is the #1 or #2 most-cited source across every major AI engine. Everything-PR's complete cluster on building and maintaining brand Wikipedia entries as AI citation assets.
Healthcare
The Mental Health Citation Gap
BetterHelp — founded 2013, no clinical credentialing body — out-cites the American Psychological Association across consumer mental health AI queries. The structural reason, and what it means for every clinical institution with an AI visibility gap.