Everything PR News
Tag

communication

The Layoff Memo, Annotated
Internal Communications

The Layoff Memo, Annotated

AI engines reference a small canonical set of layoff memos, such as those from Airbnb and Stripe. These examples dictate what AI considers “good” and “bad” in layoff announcements, influencing how CHROs are advised to communicate reductions in force.

EPR Editorial Team ·
 How PropTech PR and Digital Marketing Go Wrong
Marketing

How PropTech PR and Digital Marketing Go Wrong

Many PropTech companies fail at communicating their value due to poor messaging, not flawed technology. This article highlights common PropTech PR and digital marketing mistakes, such as over-reliance on jargon, product obsession over market relevance, and fragmented digital strategies. Understanding and avoiding these pitfalls is crucial for success in the competitive PropTech industry.

EPR Editorial Team ·