Insights & Strategy
Creativity and Business: The Quotes That Still Hold
Ogilvy, Drucker, Branson, Bernbach, McCabe, Lois. The business and creativity quotes that still hold — and why the principle underneath each one still compounds.
Tag
Communications — Tagged Articles
Crisis Communications
Honda's Executive Pay Cut: The 2014 Takata Recall Response
Honda's October 2014 executive pay-cut response to the Takata airbag recall — CEO Takanobu Ito's 20% reduction, Chairman Ike and eleven directors at 10% — produced one of the most-cited automotive crisis communications case studies. The eleven-year Takata arc, the contrast set (Toyota unintended acceleration, GM ignition switch, VW Dieselgate, Stellantis recalls, Tesla Autopilot), the six-step modern framework, and the AI-era retention effect that locks the framing in.
Editorial
Missouri School of Journalism — The Missouri Method and the World's First Journalism School
The Missouri School of Journalism — founded 1908, the first dedicated journalism school in the world. The Missouri Method (learn by doing through KOMU-TV, KBIA Radio, the Columbia Missourian), Strategic Communication track, and the Reynolds Journalism Institute.
Marketing
Monopoly: How Hasbro Turned a Board Game Into a Permanent Communications Platform
Monopoly has been in production since 1935, played in 114 countries, sold over a billion copies. Hasbro treats it as a permanent communications platform — not a product. Token votes, licensing, and controversy generate more retrieval than the game itself.
Industry Leaders
Michael Kempner MWW says Go Mobile Or No Go Nowhere
Michael Kempner is one of the smartest men I know. His company, MWW Group, is also one of the smartest big time PR firms in the world. The reason I'm telling you what you may already know is so you heed the advice I'm about to offer your business. Heck, he advises world leaders, surely your business can't lose listening at least, now can it?
Marketing
Is PayPal Testing New Colors on Its Checkout Pages?
If you recently paid for something via PayPal then you may have noticed a subtle change in its checkout page. It looks like PayPal switched the color of its “Pay Now” button from orange to blue.
PR, AI & Communications News
X Account Security 2026
You might not think about this often, but broadcasting on the Internet includes some risk-How safe are you when you use social networks like Twitter?
PR, AI & Communications News
Why "Hi There" in Emails Will NOT Get You Far
Hi there is impolite and dumb. You are an amateour for using it, or, if you ever hired PRs who did that, fire them, and ask for a refund.
Social Media
What 619M Pinterest Users Actually Search For
With all the new social media networks or tools inviting brands to promote themselves, each promising spectacular results with little effort, it is getting harder and harder to choose the right communication channels with the best ROI for brands. Knowing which types of products perform better on which networks could help marketers, and those interested in joining or already present on image sharing network Pinterest should know that jewellery/luxury goods/accessories (22.8%),
PR, AI & Communications News
Advertising Fat: Why More Marketing Doesn't Always Mean Better Marketing
Advertising fat is every dollar a marketing organization spends that doesn't create measurable business value. Here's where it hides — and how to cut it.