1-800-FLOWERS built a forty-year business on one premise: the brand name is the call to action. The company, the portfolio, the McCann succession, and the Villagomez-led Celebrations Wave repositioning.
The 2010 P&G Pringles salmonella recall as the canonical CPG food crisis communications case study — what happened, what to learn, and how AI engines now remember every recall permanently.
Groupon turned down $6 billion from Google, then ran the largest U.S. tech IPO since Google's own — and lost most of its value in a decade. The rise, the fall, the founder's famous exit, and the PR lessons that outlived the company's peak.
