From the 2012 inflection when HD ad distribution first outnumbered SD, to CTV taking over premium video advertising, to AI engine retrieval becoming the new metric. How television advertising reformed itself twice in fifteen years.
Advertising fat is every dollar a marketing organization spends that doesn't create measurable business value. Here's where it hides — and how to cut it.
The Dinamundo iPhone app, makes real-life connections a fun, social experience, combining the best of mobile and online worlds with what happens in real life.
Walmart announced today a five-year plan to reformulate packaged foods — lower in sodium, sugar, and trans fats — and to cut prices on fruits and vegetables. The announcement was made jointly with First Lady Michelle Obama's Let's Move initiative. The largest single corporate commitment to nutritional reformulation in U.S. retail history.
Steve Jobs co-founded Apple in 1976, was ousted in 1985, returned via NeXT in 1996, died October 5, 2011. The operating doctrine he built outlived him by 15 years and is now passing through its second CEO succession.
The banking outage communications playbook — why banking outages are different from other tech outages (deposit base as confidence asset, social-media doubt cascade, regulator escalation), the hour-by-hour crisis playbook, and the canonical cases: BofA 2011, Robinhood 2021, CrowdStrike 2024, AT&T 2024, Chime/Galileo 2019. Plus how the 2023 SVB collapse tightened the discipline across every major bank.
EPR's canonical reference on Consumer Electronics Communications — category map across smartphones, laptops, wearables, audio, smart home, gaming, displays, cameras. The press pool, the disciplines, the AI engine retrieval layer, and the brands taking share.
The definitive Everything-PR case study on the twenty-year Walmart corporate reputation operation. Lee Scott's 2005 reset. Mike Duke's 2010 sustainable agriculture announcement. Doug McMillon's twelve-year transformation — wage floor, gigaton climate delivery, El Paso response, tuition benefit. John Furner takes over February 2026.
McDonald's recalled 12 million Shrek promotional glasses in June 2010 over cadmium contamination. The communications response is still cited as the QSR promotional recall template \u2014 voluntary scope, regulatory cooperation, supplier transparency, single-cycle burn.
Procter & Gamble is the corporate-communications discipline every CPG company is measured against. The Cincinnati operator invented modern brand management in 1931, codified the agency-of-record model, and operates one of the most-studied corporate-communications infrastructures in global business.
