Gil Eyal built the measurement layer of modern influencer marketing. Mike Heller built the deal layer. A feature on the operators who built the $34 billion category.
With a reach of over 25 million users, the Mediakix amplifier effect is nothing to be sniffed at.
Logan Paul uploaded a video showing the body of an apparent suicide victim in Japan's Aokigahara forest on December 31, 2017. The backlash has produced one of the largest creator-side crisis communications failures YouTube has generated.
The operating playbook for influencer marketing strategy in 2026 — from follower counts to AI Citation Share. Category authority, micro-influencer compounding, disclosure discipline, content integration, and the KPI stack that replaced vanity metrics.
2,900 U.S. newspapers closed since 2005, 200 counties with no local news, the LA Times losing $30M+ a year. The death narrative misses what actually replaced local news — newsletters, creators, owned audiences, and AI answer engines.
Kickstarter has processed $8B+ in pledges across 250,000+ projects. The 2026 crowdfunding PR playbook — pre-launch creator partnerships, category-authority earned media, AI engine retrieval — for converting funding events into long-term category leadership.
How a 72-year-old men's magazine became a $30M-a-quarter licensing IP on NASDAQ — and why the audience that saved it isn't the one Hugh Hefner started with.
Traditional 'free media' was never free. Creator-economy distribution actually is — if you build the audience asset.
The Fine Brothers' January 2016 React World announcement became the foundational reference in platform-native creator-brand crisis management — 600,000 lost subscribers in a week, the four-stage retraction sequence, and the patterns that recur in every subsequent YouTube and creator-platform crisis.
The leading celebrity wrangling and endorsement agencies in the U.S. — Talent Resources (5W group), Platinum Rye, A-List Communications, Flying Television, Keri Feinstein PR. The discipline, the agencies, and the criteria for choosing.
