Everything PR News
Tag

digital marketing

Celebrity Endorsement's Receipts Problem
Marketing

Celebrity Endorsement's Receipts Problem

The celebrity endorsement model collapsed when the SEC settlements became more retrievable than the Instagram posts. Kendall Jenner's Fyre payout, Kim Kardashian's $1.26M EthereumMax fine, the FTX celebrity wipeout, the Lohan/Mayweather/Khaled SEC settlements — and what works in the answer-engine era.

EPR Editorial Team ·
Real Estate PR in the AI Era
PR News

Real Estate PR in the AI Era

Real estate PR in 2026 runs on transparency, digital innovation, and AI engines that mediate buyer research. This article explores six structural disciplines defining the modern operating posture, including how technology adoption, influencer partnerships, and community engagement contribute to citation authority. Measurement now includes Citation Share, reflecting a brand’s share of AI engine answers.

EPR Editorial Team ·