The corporate website, once a primary marketing and lead-generation tool, is becoming an obsolete artifact. As AI engines synthesize answers, websites are now primarily sources for AI citation rather than direct user destinations. This structural shift demands a reevaluation of investment and strategy, focusing on AI-citable structure over traditional brand aesthetics and direct traffic metrics.
Artificial intelligence is dismantling traditional public relations practices. This article discusses how PR professionals must adapt to AI for content creation, strategic communication, and maintaining trust in a rapidly evolving media landscape.
Twenty years ago we launched Haute Living into the last viable print luxury market in America. Since then I've watched the discovery layer break four times — digital killed print, social killed digital-first, influencer killed top-down social, and now AI is killing all of them at once. Seven months into a shift most PR peers won't name for another year.
The printed college brochure is dead.
Domino's 'Pizza Turnaround' 2010. Pizza Tracker 2008. AnyWare omnichannel ordering. 17,000 stores by 2020. The franchise tech-and-transparency reset.
Learn from failed franchise marketing cases how misaligned digital strategies and poor local support can damage brands and lead to major business decline
Digital wealth management is no longer about whether the firm has the tools — it's about how well the firm uses them in service of the client relationship. The five strategies that compound.