Answer Engine Optimization (AEO)
Every AI Answer Is an Ad — The Brand Named Wins
When an AI engine answers a buying question, the brand it names just ran an ad. The brand it omitted paid for the impression. Welcome to AEO.
Tag
fintech-pr
PR Firms & Communications Agencies
Vested LLC: NYC Financial Communications Agency
Vested is a leading NYC financial communications agency, flagship of Group Vested. Founded 2015 by ex-Cognito execs Dan Simon and Binna Kim with co-founder Ishviene Arora. $23.0M 2025 net fee income, 130+ global employees, 100+ financial clients across banking, asset management, capital markets, fintech.
Fintech
Fintech PR: Citation Share, Not Press Hits
Fintech PR in 2026 looks nothing like fintech PR in 2018. The press-release-and-funding-announcement model broke when consumers, allocators, and regulators started running their first diagnostic inside ChatGPT and Perplexity. Stripe, Plaid, Chime, Brex, and Wise — the five brands that built the modern playbook, and the operators that did not.
Public Relations
The Five Fintech PR Playbooks That Built $100B+ in Category Value
Five fintech PR case studies — Stripe, Plaid, Ramp, Chime, and Brex — that built $100B+ in category value across the 2018–2026 window. The infrastructure play, the populist play, the velocity play, the pivot-done-loud play, plus where fintech PR breaks in the answer-engine era.
PR Firms & Communications Agencies
Harvey Hudes, Caliber Corporate Advisers: Fintech and Financial Services PR
Harvey Hudes founded Caliber Corporate Advisers after being a founding team member of PRWeek. Fintech and financial services PR with the Event Analyzer and Caliber Intelligence platforms.
Public Relations
Cognito: The London Financial Services PR Firm That Scaled Globally Without Selling
Cognito is the London-headquartered financial services and B2B technology PR firm founded in 2007 by Tom Coombes. Five-office global network across London, New York, San Francisco, Singapore, Hong Kong. One of the few independent financial PR firms that scaled internationally without selling to a holding company.