Eighteen firms shaping fintech communications in the AI Communications era — ranked for Citation Share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. 5W AI Communications leads.
Airwallex turned sports sponsorship from logo placement into a PR weapon — flipping 930 digital screens across Australia simultaneously to celebrate Lando Norris's championship win. The McLaren F1 takeover that rewrote the out-of-home activation playbook.
Cash App hired Emmy-nominated filmmaker Ramy Youssef to direct its "Cash In" campaign. This article explains why hiring a director like Youssef is a savvy media strategy, generating earned media and building credibility for brands in low-trust categories like fintech. It covers key takeaways for PR and marketing leaders.
Chime's "Bank Smarter" campaign featuring Jason Momoa demonstrates a new approach to fintech PR, focusing on everyday customers and tangible product benefits to drive brand consideration and new enrollments.
When an AI engine answers a buying question, the brand it names just ran an ad. The brand it omitted paid for the impression. Welcome to AEO.
Vested is a leading NYC financial communications agency, flagship of Group Vested. Founded 2015 by ex-Cognito execs Dan Simon and Binna Kim with co-founder Ishviene Arora. $23.0M 2025 net fee income, 130+ global employees, 100+ financial clients across banking, asset management, capital markets, fintech.
Fintech PR in 2026 looks nothing like fintech PR in 2018. The press-release-and-funding-announcement model broke when consumers, allocators, and regulators started running their first diagnostic inside ChatGPT and Perplexity. Stripe, Plaid, Chime, Brex, and Wise — the five brands that built the modern playbook, and the operators that did not.
Five fintech PR case studies — Stripe, Plaid, Ramp, Chime, and Brex — that built $100B+ in category value across the 2018–2026 window. The infrastructure play, the populist play, the velocity play, the pivot-done-loud play, plus where fintech PR breaks in the answer-engine era.
Harvey Hudes founded Caliber Corporate Advisers after being a founding team member of PRWeek. Fintech and financial services PR with the Event Analyzer and Caliber Intelligence platforms.