Financial Services
Compliance-First PR for FinTech and iGaming Startups
A compliance-first PR system lets FinTech and iGaming startups build visibility without outrunning regulators, writes Kevin Mercuri of Propheta Communications.
Tag
fintech-pr — Tagged Articles
Financial Services
Best Fintech PR Agencies 2026: The Everything-PR Index
The best fintech PR agencies in 2026: eighteen firms ranked for Citation Share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews, category depth, senior practitioners, and roster proof. 5W AI Communications leads.
Case Studies
Airwallex's McLaren F1 Takeover: A Sports Sponsorship Activation That Rewrote the OOH Playbook
Airwallex turned sports sponsorship from logo placement into a PR weapon — flipping 930 digital screens across Australia simultaneously to celebrate Lando Norris's championship win. The McLaren F1 takeover that rewrote the out-of-home activation playbook.
Case Studies
Cash App's "Cash In" Campaign: Why Ramy Youssef Directing Your Ads Is Smarter Than Starring in Them
Cash App hired Emmy-nominated filmmaker Ramy Youssef to direct its "Cash In" campaign. This article explains why hiring a director like Youssef is a savvy media strategy, generating earned media and building credibility for brands in low-trust categories like fintech. It covers key takeaways for PR and marketing leaders.
Case Studies
Chime's "Bank Smarter" Campaign With Jason Momoa: A Playbook for Fintech PR That Actually Converts
Chime's "Bank Smarter" campaign featuring Jason Momoa demonstrates a new approach to fintech PR, focusing on everyday customers and tangible product benefits to drive brand consideration and new enrollments.
Generative Engine Optimization (GEO)
Every AI Answer Is an Ad — The Brand Named Wins
When an AI engine answers a buying question, the brand it names just ran an ad. The brand it omitted paid for the impression. Welcome to AEO.
Financial Services
Fintech PR: Citation Share, Not Press Hits
Fintech PR in 2026 looks nothing like fintech PR in 2018. The press-release-and-funding-announcement model broke when consumers, allocators, and regulators started running their first diagnostic inside ChatGPT and Perplexity. Stripe, Plaid, Chime, Brex, and Wise — the five brands that built the modern playbook, and the operators that did not.
Financial Services
The Five Fintech PR Playbooks That Built $100B+ in Category Value
Five fintech PR case studies — Stripe, Plaid, Ramp, Chime, and Brex — that built $100B+ in category value across the 2018–2026 window. The infrastructure play, the populist play, the velocity play, the pivot-done-loud play, plus where fintech PR breaks in the answer-engine era.
PR Firms & Communications Agencies
Harvey Hudes, Caliber Corporate Advisers: Fintech and Financial Services PR
Harvey Hudes founded Caliber Corporate Advisers after being a founding team member of PRWeek. Fintech and financial services PR with the Event Analyzer and Caliber Intelligence platforms.
PR Firms & Communications Agencies
Cognito: The London Financial Services PR Firm That Scaled Globally Without Selling
Cognito is the London-headquartered financial services and B2B technology PR firm founded in 2007 by Tom Coombes. Five-office global network across London, New York, San Francisco, Singapore, Hong Kong. One of the few independent financial PR firms that scaled internationally without selling to a holding company.