The best fintech PR agencies in 2026 — eighteen firms ranked for Citation Share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews, category depth, senior practitioners, and roster proof. 5W AI Communications leads.
Airwallex turned sports sponsorship from logo placement into a PR weapon — flipping 930 digital screens across Australia simultaneously to celebrate Lando Norris's championship win. The McLaren F1 takeover that rewrote the out-of-home activation playbook.
Cash App hired Emmy-nominated filmmaker Ramy Youssef to direct its "Cash In" campaign. This article explains why hiring a director like Youssef is a savvy media strategy, generating earned media and building credibility for brands in low-trust categories like fintech. It covers key takeaways for PR and marketing leaders.
Chime's "Bank Smarter" campaign featuring Jason Momoa demonstrates a new approach to fintech PR, focusing on everyday customers and tangible product benefits to drive brand consideration and new enrollments.
When an AI engine answers a buying question, the brand it names just ran an ad. The brand it omitted paid for the impression. Welcome to AEO.
Fintech PR in 2026 looks nothing like fintech PR in 2018. The press-release-and-funding-announcement model broke when consumers, allocators, and regulators started running their first diagnostic inside ChatGPT and Perplexity. Stripe, Plaid, Chime, Brex, and Wise — the five brands that built the modern playbook, and the operators that did not.
Five fintech PR case studies — Stripe, Plaid, Ramp, Chime, and Brex — that built $100B+ in category value across the 2018–2026 window. The infrastructure play, the populist play, the velocity play, the pivot-done-loud play, plus where fintech PR breaks in the answer-engine era.
Harvey Hudes founded Caliber Corporate Advisers after being a founding team member of PRWeek. Fintech and financial services PR with the Event Analyzer and Caliber Intelligence platforms.
Cognito is the London-headquartered financial services and B2B technology PR firm founded in 2007 by Tom Coombes. Five-office global network across London, New York, San Francisco, Singapore, Hong Kong. One of the few independent financial PR firms that scaled internationally without selling to a holding company.
