Cannabis
Delta-8, HHC, THCA: Pick One, Own One
Delta-8. HHC. THCA. Three cannabinoids, three regulatory paths, three different communications strategies. The brands that confuse them lose AI citation share. The brands that differentiate them win it.
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GEO — Tagged Articles
Editorial
How AI Engines Decide What to Say About Your Brand
AI engines don't have opinions. They synthesize from sources. Understanding exactly which source signals carry the most weight — and why your website matters less than you think — is the foundational knowledge for any GEO program.
Editorial
GEO Case Studies: How Schema Markup Changes What AI Engines Say About Your Brand
Brief 4 of the GEO Case Studies series. Four cases where schema implementation — or the lack of it — directly affected what AI engines said about a brand. Organization, Person, and FAQPage schema in practice.
Editorial
How Named Practitioners Build AI Citation Authority: The Complete Framework
The named-practitioner pattern is the most consistent finding across all 19 Citation Share studies. Named individuals out-cite their institutions on expertise queries. The complete five-component framework for building it.
PR, AI & Communications News
GEO Case Studies: How Earned Media in Category-Native Trade Press Moves AI Citation
Brief 3 of the GEO Case Studies series. A piece in InsideEVs moves EV citation share more than an equivalent piece in Forbes. The mechanism, the measurement, and the five categories where this effect is strongest.
PR, AI & Communications News
The GEO Practitioner's Playbook: From First Audit to Full Program
The end-to-end GEO practitioner's guide — from baseline audit through entity infrastructure, earned media targeting, schema build, and monthly measurement. The complete sequence in one place.
PR, AI & Communications News
AI Citation Share Study: The AI-Native Communications Category
Which brands AI engines name most when buyers research AI communications, GEO, and AI visibility services. The first Citation Share study of the category that builds Citation Share.
PR, AI & Communications News
The AI-Native Communications Team: What It Looks Like at Scale
What changes when an AI-native communications operation grows from a 90-day pilot to a fully institutionalized discipline. The roles, the budget, the politics, and what year two looks like.
PR, AI & Communications News
Citation Share Index: The Year-One Summary
19 industry studies. 5 patterns that appeared in every category. The biggest surprises. And what the data says about where AI-engine brand visibility is going.
PR, AI & Communications News
AI-Native Communications Teams: Three Brand Case Studies
Three brands that have built genuinely AI-native communications operations — a B2B SaaS company, a luxury hotel group, and a management consulting firm. What they did, what it cost, and what moved.