Crisis Communications
What Is Share of Model?
Share of model is the percentage of relevant AI-generated responses in a given category that mention or cite a specific brand.
Tag
GEO
Generative Engine Optimization (GEO)
5 Ways to Get Your Brand Cited in ChatGPT This Quarter
Citation isn't a black box. Five concrete moves that drive measurable lift in 90 days.
Generative Engine Optimization (GEO)
Schema Markup for AI: The PR Team's Cheat Sheet
You don't need to write the code. You need to know what to ask for.
Faith & Religion
Christian Media's AI Search Reckoning: Who's Winning, Who's Losing, and Why It Matters
Christian Media's AI Search Reckoning is reshaping who wins visibility, authority, and influence in faith-based publishing. Christian media in America is a $7-plus billion industry built on radio, cable, magazines, books, and online video. Roughly 6 in 10 Americans identify as Christian. Pastors and lay believers alike are migrating their information habits from Google to […]
Digital PR & Communications
SEO Is Not AEO
AEO is becoming a critical distinction as AI-powered search changes how users discover information and how brands gain visibility.
Real Estate & PropTech
The 10-Year Loss Index Is a Real Estate Story. It’s Also An Important PR Story
The 10-Year Loss Index Real Estate Story is not just about New York real estate.
AI Visibility
THE AI CODING TOOLS AI VISIBILITY INDEX 2026
The 2026 AI Coding Visibility Index ranks top tools like Cursor and Claude Code, showing how AI search drives revenue in real time.
Research
The AI Platform Citation Source Index 2026
The AI Platform Citation Source Index 2026 ranks the 50 domains AI engines cite most across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Synthesized from six studies covering 680M+ citations.
Enterprise SaaS
The SaaS Marketing Playbook That Worked in 2019 Is Hurting You in 2026
Discover why the 2019 SaaS marketing playbook is actively hurting your 2026 unit economics and learn the updated strategies for organic SEO GEO and expansion revenue
Insights & Strategy
Art PR: How to Do It Well in a World of Culture and Commerce
Art PR balances culture and commerce. KAWS, Murakami, Koons, Arsham, Kruger, Banksy, Kusama — the case studies, the playbook, and AI Communications.