PR spend data didn't exist in systematic form before EPR published it. Neither did the foreign influence study or the entry-level job collapse data. Original research is the highest-leverage AI citation asset. Here's why EPR bet 48 studies on it.
Reddit is the most cited source across all major AI platforms. Not the WSJ. Not Reuters. Reddit — at ~40% citation frequency. 680 million citations analyzed. Here's what the map actually looks like.
Harvey hit $11 billion valuation not just because of product. Because it treated every funding round, every benchmark, every deployment as a content event. The AI Communications playbook — and what every professional services firm needs to learn from it.
Lockheed Martin is the largest defense company on earth. It is not winning the AI answer. Anduril and Palantir are. 28,400 prompts across five engines. Here's what the data says.
Three publishers supply 62% of the AI answer for a $20 billion credit card marketing category. Every issuer combined: under 6%. This isn't a credit card story. It's a story about every industry where buyers now start with AI.
Everything-PR has published 48 original research studies on AI visibility, PR spend, and communications intelligence. Nobody knew. That changes today.
AI engines are answering influencer marketing questions right now — and most brands have no idea whether they appear in those answers. Who controls the citation share, what the source architecture looks like, and how to build AI visibility in the category.
The pet industry is one of the clearest examples of AI-mediated commerce. Recall crises, ingredient scrutiny, petfluencer programs, and a $158 billion market where trust is the product — and AI engines now set the terms. Everything-PR's complete pet PR and AI visibility hub.
Public Relations and Communications for the AI Era. The canonical Everything-PR profile of 5W Public Relations (5WPR).
How to write and evaluate a PR RFP built for the AI era — when to issue one, what to put in the brief, the questions that actually filter agencies, and the metrics that matter in 2026.
