Did you get your Google Glass test unit yet? If not, then you're simply not cool at all. At least this is the sense most of the online world must have seeing the likes of Robert Scoble or Pete Cashmore among the 8,000 “explorers,” people picked by Google to wear the first ones of these massively anticipated wearable smart toys. Okay, maybe more than toys.
A little while ago Google announced that it had redesigned Google Images in order to “provide a better search experience”. When making the changes, they took in considerations feedback from both users and webmasters. With the new version, users can flip through images using only keyboard, can see the detailed information about the image (the metadata) in the lower part of the photo.
Messing with Google and their SERPs can land you in hot water, and Google is working their hardest to actively change the world of questionable SEO practices.
Google has been supporting NORAD to track Santa Claus since 2007, but this year NORAD chose Bing instead. In its customary effort to crush competition, Google launched its own Santa Tracker.
Search and social media marketing will most likely be on the wave in 2013, as a new report reveals that companies will continue to invest in these areas. The UK Search Engine Marketing Benchmark Report 2012, carried out by Econsultancy in association with digital agency NetBooster, covers search engine optimisation (SEO or natural search), paid search (PPC) and social media marketing. Over 500 client-side digital marketers and agencies participated in this sixth edition of the report, which offers a comprehensive analysis of the UK search marketing environment.
A long-term high-profile client of 5W called me recently. He told me he got engaged for the 1st time and is planning a holiday wedding. He’s never been married – yet was mystified that on Google there’s a new info graph which refers to him as married. He wanted it corrected – so we prepared a notarized letter from him stating he’s never been married, copied the 1st page of his tax returns saying so, and multiple recent news clippings referring to him as a bachelor – and sent it off to Google.
Google Analytics is a service that’s been available for many years now. You'd think that businesses went from traffic to other indicators in analyzing their online presence. You'd generally be wrong, as 73% of businesses are still using traffic in their reports, according to a new study.
A year ago, YouTube launched original channels, trying to draw more people to this website to watch interesting content. Now, as the existing ones have a huge success, YouTube brings original channels to France, Germany and the UK. You can have a look at what they have prepared here.
Google, AOL, Facebook, Twitter and the IAB formed a partnership aimed at fighting bad ads on the Internet. StopBadware, a nonprofit organization launched in 2006, announced the launch of the Ads Integrity Alliance created to fight bad ads and maintain trust in the online advertising ecosystem.
