Google has been supporting NORAD to track Santa Claus since 2007, but this year NORAD chose Bing instead. In its customary effort to crush competition, Google launched its own Santa Tracker.
A year into YouTube's $100 million original channels initiative, the trade-press consensus is turning skeptical. A handful of funded channels are working; many are not. Meanwhile, independent YouTube creators — PewDiePie, Smosh, the Vlogbrothers — are outperforming the studio-style productions without funding. The MCNs (Maker, Machinima, Fullscreen) are quietly becoming the brand entry point.
Google, AOL, Facebook, Twitter and the IAB formed a partnership aimed at fighting bad ads on the Internet. StopBadware, a nonprofit organization launched in 2006, announced the launch of the Ads Integrity Alliance created to fight bad ads and maintain trust in the online advertising ecosystem.
A new study by Microsoft Research and Purdue University finds that ad-supported mobile apps drain smartphone batteries up to 75 percent faster than paid versions. The methodology, the findings, and what they mean for app developers, mobile ad networks, brands, and the broader free-with-ads app economy.
Apple, Google and Procter & Gamble lead in the top of the most admired companies worldwide, according to a survey by Fortune and the Hay Group. Four thousand brilliant minds of the business world analyzed the largest corporations world wide and came up with the top based on their business strategies, approach to new technology and environmental issues.
Motorola's Xoom commercial during Super Bowl XLV (February 6, 2011) anchored what was positioned as the most consequential iPad challenger launch of its era. Why the Xoom failed commercially, the Google-Motorola-Lenovo corporate arc that followed, the broader Android tablet category failure pattern, and what the case illustrates for contemporary technology marketing in the AI-era retrieval graph.
The 15-year platform war between Apple and Google. iOS vs Android, App Store vs Google Play, Safari vs Chrome, the $20B Google-pays-Apple default-search arrangement, the 2024 antitrust ruling, and the AI assistant era.
Google has opened up a bunch of new API's for it's social networking service Buzz this week. The most significant API released is a new real-time "firehose" feed that will allow all of the third-party developers to consume all of the real-time data from public Buzz messages. The firehose, which is powered by PubSubHubBub, opens up the door wide open for building comprehensive Buzz analytical and data mining tools.
Google TV is the biggest swing anyone has taken at the television set since color. Networks block it, the keyboard remote is a problem, and the bet depends on three things breaking right.
On April 1, 2010, Google renamed itself "Topeka" after Topeka's mayor renamed his city "Google" during the Google Fiber city-selection competition. A reciprocal PR stunt still cited fifteen years later.
