The Anthropic Hermes incident was a three-week crisis triggered by a billing bug that went viral. This case study examines the communications strategy—what worked, what failed, and operational lessons for AI platform teams managing technical crises in public.
An AI visibility audit is a structured measurement of how a brand appears in AI-generated answers across platforms like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. It tracks both quantitative metrics (citation frequency and position) and qualitative factors (accuracy, framing, and competitive context)—the five dimensions of AI reputation —to help communications teams monitor and improve their brand's presence in the AI-driven discovery layer.
The 2016 Miranda Kerr Harper's Bazaar Australia cover was the documented inflection point of a structural shift fifty years in the making; celebrity nudity in print was a reliable publicity tactic. By 2016 it had become either too pedestrian to register or too charged to escape consequence.
Ryan Reynolds and Maximum Effort — the celebrity-as-marketing-operator case study. The 2020 "Satan vs 2020" viral ad, Aviation Gin × Virgin Atlantic, the Mint Mobile NYT front-page Super Bowl ad. How Reynolds turned an actor's career into one of the most consequential advertising operations of the era.
Wikipedia is the reputation layer, meaning AI engines read it as authoritative for biographical and organizational identity. Learn how to engage with Wikipedia ethically for reputation management.
A definitive 2026 list of the top 15 PR companies for startups, with a transparent breakdown of how retainers, project fees, and pricing models actually work.
Personal injury law is facing a billion-dollar visibility failure. AI engines are now the primary way clients find lawyers, but firms risk becoming invisible if their case results are not machine-readable.
G2 and Gartner own buyer-decision prompts. Stack Overflow and HN own technical. Vendor docs are quietly running the table.
An Everything-PR Research Franchise