By the second quarter of 2027, advertisers in major jurisdictions will be required to disclose AI-generated content in their ad creative. The brands using AI tools today have no disclosure framework. The crisis is already on the calendar.
Retail media is projected to hit $140 billion globally by 2027. Despite this massive growth, the sector suffers from a significant PR vacuum, with most networks lacking dedicated communications infrastructure. This unmet need offers a prime opportunity for early movers to shape the industry narrative and gain a competitive edge.
The AdTech reset saw the middle of the stack collapse, taking $40 billion in spend. The cookie isn't dead; the independent middle of the AdTech stack is. This structural shift, accelerated by third-party identifier wobble, led to consolidation and migration of programmatic spend to fewer survivors. The article details what died, what survived and gained (walled gardens, retail media networks, identity layer), and implications for AdTech communications, highlighting the 18-month window to redefine or be acquired.
How cannabis brands build visibility across AI search systems — why the category is uniquely challenging for AI retrieval, the role of Reddit and trade press, compliance considerations, and the disciplines that work.
From News Corp's $250 million to Reddit's $60 million-a-year API license, the publisher response to AI has produced a new ecosystem of deals worth nearly $2 billion in committed value. A complete accounting of the new content economy.
Daily AI use is now the strongest predictor of consumer optimism in America, stronger than party, race, gender, or age. This behavioral shift, driven by a new "AI Power User" cohort, is rapidly changing consumer research, marketing funnels, and brand visibility, with implications for businesses and communications.
The company turning AI from a marketing buzzword into a billion-dollar revenue engine. Zeta Global has spent the AI era building, shipping, and beating guidance for seventeen straight quarters.
The number one Google result for a brand query shows up inside ChatGPT only 38% of the time. Inside Perplexity, 22%. That single data point reframes the most important question in modern marketing: who actually wins the AI buyer journey?
When a prospective client asks ChatGPT or Perplexity about wealth management, payment platforms, or banking products, the AI does not surface the brands with the largest ad budgets.
Wealth Management AI Disclosure Audit: How Morgan Stanley Wealth, Merrill, Schwab, Fidelity, Vanguard, Edward Jones, Raymond James, LPL Financial, UBS Wealth, and Goldman Wealth Disclose AI in Financial Advisor Tools, Client Service, and Investment Recommendations — and Why Morga…