PR is undervalued because it doesn't produce a clean line on the P&L the way paid media does. The companies that get this wrong treat PR as discretionary. The ones that get it right treat PR as core business strategy and compound the returns over years.
Quarter after quarter, the news for big retail stores has been dismal and getting worse.
Political public relations in 2026 — what campaigns, officeholders, and governments do to manage public opinion, from message development through earned and paid media to AI engine citation share. EPR's updated reference on the discipline.
In August, Thai army chief General Prayuth Chan-Ocha was named Prime Minister of Thailand.
The January 2016 #OscarsSoWhite cycle produced two diverging press-response models: George Clooney's direct engagement and the Coen Brothers' dismissal-and-walk-back. The bookends now used in modern filmmaker press-tour preparation, and what the Academy's subsequent structural reforms confirmed.
The PRWeek Awards read as a signal, not a trophy list. The five tiers of category significance, what actually wins, the two flaws in an entry-driven methodology, and how much a win is really worth in new business.
Every PR pro needs a stack. Google Alerts, Cision, Meltwater, TV Eyes and the questions to ask before you pay for any of them. The tools every PR operator should evaluate — and the four filters that separate the right buy from the wrong one.
Tech entrepreneurship has split into seven distinct founder categories — AI, SaaS, fintech, healthtech, climate and energy, web3, hardware/deep-tech, consumer-tech — each running under different funding regimes and reputational risk profiles. The seven cohorts, the geography, the funding environment, and the founder-led PR playbook.
Whole Foods entered 2016 reeling — Whole Paycheck pricing, FDA scrutiny, 9 quarters of negative comps. Eight years inside Amazon, the reset is mostly done.
In January 2016, Matthew Freud's London-based Freud Communications acquired Brooke Hammerling's New York tech PR firm Brew Media Relations. The structural moment in transatlantic PR consolidation.
