PR News
Top Public Relations Companies in London: Citypress, Tangerine PR & More
There seem to be so many different lists and rankings of public relations companies available.
Tag
PR
PR News
What Is a Public Relations Consultant and How They Benefit Business
Public relations consulting is widely known of in a general sense, but not many people know what these consultants do.
Editorial
PR Strategies: Starbucks vs. Coffee Bean & Tea Leaf vs. Caribou Coffee
Three coffee chains, three completely different PR playbooks. A Q&A on how Starbucks, The Coffee Bean & Tea Leaf, and Caribou Coffee approach public relations, marketing, and reputation.
Social Media
How Mid-Market Brands Actually Win on Social Media
Five challengers — Olipop, HexClad, Jones Road, Bilt, MUD/WTR — beat their incumbents with a fraction of the budget. The pattern is the same every time.
PR News
How the Legacy Press Handled Trump
November 2016: the New York Times apologized to readers for its election coverage. The reverse-angle case on how the NYT, Washington Post, CNN, and the broader legacy press handled the Trump era. The audience economics inversion, the subscription surge, and the structural reset of legacy political journalism.
PR News
What Corporate America Learned From Trump 2016
Ravi Sawhney called it in November 2016: bold positioning beats broad appeal. A decade later, corporate America has extracted the lesson in three operational moves — even from boardrooms that publicly distanced themselves from the candidate. The branding-strategy case.
PR News
Food & Beverage PR — Is Non-GMO the New Trend?
Non-GMO foods are becoming more popular in markets and groceries around the country.
PR News
Crisis PR and the Pentagon's Budget: A, B, and C-Tier Federal Contractor Map
The Pentagon's public affairs budget runs $600M to $1.4B annually. The A-tier contractors (DDB, VMLY&R, Wunderman Thompson), B-tier specialist communications firms (Edelman, Burson, Weber Shandwick, Brunswick, Teneo federal practices), and C-tier defense-specialist boutiques (Sayres, McBee, Cassidy, S-3 Group, Vogel Group).
PR News
Muck Rack for PR Pros, Journalists, Marketers, and Bloggers
Muck Rack reports on their website that they are the easiest way to contact journalists and bloggers with a story for your organization or PR clients.
PR News
Amazon Air: Cargo Fleet, Drone Status, and the Logistics Bet
Amazon Air started with 40 Boeing 767s leased in 2016. Now 110+ planes, MK30 drones flying in two US cities, and a logistics arm that rivals UPS.