Nonprofit
Making a Trustworthy Name in the Aging Care Industry
In the aging care industry, the reputation of being a trustworthy organization is vital.
Tag
PR — Tagged Articles
Crisis Communications
Disney's Alligator Crisis: A Crisis Communications Case Study in Progress
Disney's response to the death of two-year-old Lane Graves on June 14 is producing one of the most-studied crisis communications cases in modern American hospitality. The speed, the direct family contact, the immediate operational change, and the absence of defensive communications. What the broader category should be taking from the case.
PR Firms & Communications Agencies
BerlinRosen: Agency Profile
BerlinRosen is a strategic communications firm co-founded 2005 by Valerie Berlin and Jonathan Rosen. Built to operate with the speed of a political campaign. Flagship of Orchestra (10-agency network, 600+ employees, O2 Investment Partners-backed). Rebranded from BerlinRosen Holdings March 2024.
Technology
NASA Public Relations: How the Civil Space Agency Built America's Most Trusted Federal Brand
NASA built the strongest civilian federal brand in the United States across seven decades — from Mercury through Apollo to Artemis. The PR architecture, the crisis cases (Apollo 1, Challenger, Columbia), and what other agencies study.
Digital PR & Communications
PR Should Be the Last Cut from Your Corporate Budget
Your efforts can be targeted to a variety of audiences, covering more generic exposure to almost one-on-one efforts.
Nonprofit
Donor Recognition or Naming Rights in National Parks?
New guidelines are being established currently regarding donor recognition.
PR Firms & Communications Agencies
The History of Public Relations: From Ivy Lee and Edward Bernays to the Modern Era
The 120-year history of public relations — from Ivy Lee's first press release in 1906 through Edward Bernays and the professionalization of persuasion, the broadcast era, the cable era, social media, and the mature integrated discipline operating today.
Consumer Brands & Retail
Fast Food Marketing: McDonald's Finds Its Footing
McDonald's is having its best year of marketing in a decade. All-Day Breakfast worked. McCafé is winning incrementally. Easterbrook's Turnaround Plan is producing measurable results — and the operational chassis underneath it is the part that matters.
Public Affairs & Government
The Expanding Role of PR Representing Government Agencies
PR representing government agencies has expanded from one-off contract communications into permanent infrastructure. Federal, state, and municipal agencies now run dedicated comms teams plus outside firms on specialty mandates.
Crisis Communications
Inside the Flint Lobbying Ecosystem: Who Spent What in Washington
By spring 2016, Flint was a Washington story. Two dozen lobbying entities, $220M in WRDA, Dan Kildee's $800M package, and the $15B lead-pipe replacement provision that ultimately followed.