Muck Rack is a $1.5B media database, monitoring, and measurement platform used by 5,000+ organizations. It also publishes the State of PR Measurement, State of Journalism, and State of AI in PR — the annual studies that now set the industry's benchmarks. Updated August 2026.
Amazon Air started with 40 Boeing 767s leased in 2016. Now 110+ planes, MK30 drones flying in two US cities, and a logistics arm that rivals UPS.
Public universities recurrently use general operating funds — which include public-dollar appropriations — to absorb crisis-PR and legal spend during institutional scandals. The pattern across UNC, Penn State, Michigan State, and the slow-moving governance reform.
There have been lots of educated guessing about complications to a concussion she received a few years ago, or a neurological condition.
Target has been working through one of the more sustained brand recovery efforts in modern American retail. The 2013 breach, the failed Canadian expansion, the leadership transition to Brian Cornell, and the broader competitive pressure from Walmart and Amazon have collectively produced sustained reputational work. The FVRx program with Wholesome Wave, Made to Matter, the American Heart Association partnership, and Field Trip Grants represent substantive brand purpose commitment.
The boundary between PR and HR has blurred significantly across the past decade. Employer reputation now lives across multiple public surfaces. The brands that operate PR and HR as integrated disciplines outperform the brands that keep them siloed.
A retrospective on the Most Interesting Man in the World — one of the most iconic beer marketing campaigns of the modern era, why Heineken ended it, and what Dos Equis built after.
NASA's communications operation is one of the oldest and most-studied in American institutional history. Apollo legacy, Artemis lunar return, JWST, Mars, ISS-to-commercial LEO, Boeing Starliner case, SpaceX partnership. The canonical NASA Communications hub on EPR.
The 2015–2017 Simon Danczuk case became a reference study in how UK parliamentary conduct allegations, party deselection, and expense-claim disclosure interact across legal, party, and constituency clocks. The comms takeaway for political crisis management.
Originally published July 2016 — surveying the early "Green Rush" PR opportunity in cannabis. The activist-versus-professional tension early cannabis PR specialists had to navigate, the Tax Foundation $28 billion-per-year projection, the medical-cannabis story-telling angle, and the cause-marketing playbook of the period. Archived as historical EPR cannabis coverage; the 2026 communications playbook lives at The Cannabis Index and the 2026 Retrieval Guide.
