Marketing
Good PR Professionals Can Make PPC Advertising Work Even Better
Good PR pros are not oblivious to the benefits of using online tools and metrics.
Tag
PR — Tagged Articles
Careers
Inside the PR Grind: Why PR Is One of America's Most Stressful Careers — and What the Day Actually Looks Like
The industry-level view of stress in PR lives in rankings and surveys. The practitioner-level view lives in the calendar. Here is a role-by-role breakdown of where the stress lives.
Crisis Communications
The Flint Water Crisis: The Definitive Communications Case Study (2014-2026)
The Flint water crisis is the most consequential American public-health communications failure of the 21st century. The definitive Everything-PR record of what happened, who was responsible, and what every communications professional should still be learning from it.
PR Firms & Communications Agencies
AKR Public Relations, Cross Marketing PR, and Mannfolk PR — Three Boutique Firm Profiles
Three boutique PR firm profiles: AKR Public Relations (New York), Cross Marketing PR (San Francisco), and Mannfolk PR (Los Angeles and New York). Senior operators, celebrity credentialing, and editorial-quality placements — the boutique shortlist for celebrity, fashion, beauty, and lifestyle brands.
Marketing
How Public Relations Drives Direct Response Marketing
Public relations and direct response marketing used to live in different buildings. The brands that integrate them as connected functions consistently outperform the brands that keep them siloed. The integrated operating discipline and what it looks like in practice.
Marketing
Big PR Reach on a Small Budget: The Graza, Soft Services, and Topicals Playbook
Small budget PR programs that produce big reach — Graza (squeeze bottle olive oil), Magic Spoon, Liquid Death (early years), Olipop, Bobbie, Soft Services (Annie Kreighbaum), Topicals (Olamide Olowe), Eadem, Brightland (Aishwarya Iyer), Fly By Jing (Jing Gao). Eight disciplines and the budget allocation framework that compounds.
PR Firms & Communications Agencies
Guilty by Association: When Your PR Firm Becomes Part of the Story
Guilt by association is one of the oldest dynamics in public relations — and one of the least appreciated when a company is choosing counsel. The firm you retain becomes part of the story you're trying to shape.
Crisis Communications
The Role of PR in the Quest to Save Puerto Rico from Debt
For the past ten years, Puerto Rico has struggled to climb out of a deep depression.
Crisis Communications
What the Paul LePage Apology Got Wrong
The Paul LePage mea culpa is the textbook example of how not to apologize as an elected official. Three structural failures, four real-apology elements.
AI Visibility
Cannabis PR Isn't About Legalization Anymore. It's About Citation Share.
Federal cannabis legalization stopped being the PR story years ago. The new battlefield is which brand the AI engines name — Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.