Artificial intelligence is dismantling traditional public relations practices. This article discusses how PR professionals must adapt to AI for content creation, strategic communication, and maintaining trust in a rapidly evolving media landscape.
Generative video has crossed the threshold from research demo to consumer product. OpenAI's Sora and Google DeepMind's Veo now produce video clips that, in the right hands and at the right length, are difficult for casual viewers to distinguish from real footage. The implications
Artificial intelligence is redefining public relations, with algorithms increasingly shaping information flow. This article examines the implications of this shift, exploring how PR professionals can adapt their strategies to navigate an AI-driven landscape while maintaining authenticity and ethical considerations.
Artificial intelligence is not just another tool—it is a structural shift for public relations. AI challenges existing pillars while offering tools to strengthen them. The tension lies in how the industry chooses to respond. In the end, AI does not change what public relations is meant to do. It amplifies it. It raises expectations. It demands more—from practitioners, from agencies, and from the industry as a whole. And that is not a threat. It is an opportunity.
Everything-PR's permanent encyclopedia profiles the practitioners who built the public relations profession, including Ivy Lee, Edward Bernays, Arthur W. Page, and other influential figures from the founding era to the present.
DIY tools ~$400/mo. Managed programs $1,500–$10K. Status Labs $2,500–$50K. Terakeet up to $10M a year. ORM market $6.9B in 2025, doubling by 2030.
The first time a CEO asks a chief communications officer "do we show up in ChatGPT," the conversation that follows reveals more about the comms function than the question itself. The question is increasingly being asked. The answers vary in quality, in part because the discipline
The 20 greatest technology PR campaigns ever — Apple's iPhone launch, Tesla's Cybertruck reveal, Microsoft's Windows 95 event, Dropbox's explainer video, Amazon Prime Day, Netflix's "Netflix Is a Joke," OpenAI's ChatGPT launch, Intel Inside, and the rest of the list that defined what a great technology PR campaign actually is. What every one of them had in common, and what the 2026 AI Communications equivalent looks like.
How NFL on Amazon and Netflix, the NBA's 11-year deal, MLB on Apple, and the broader streaming-era broadcast realignment have rewritten the communications playbook for every major sports property in the U.S.
For two decades the public-relations industry has measured earned media value through a hierarchy of text-based publications. The tier-one daily — New York Times, Wall Street Journal, Washington Post, Financial Times. The category trade. The digital news native. The high-traffic…
