AI Communications
Brand Love Used to Take 20 Years. AI Killed It in a Query.
Brand love used to take 20 years to build. Now it gets disqualified in a single bad query. Half-life PR died when the engines started answering.
Tag
public relations — Tagged Articles
AI Communications
Why the Bots Cite One Brand and Skip Another
Why the bots cite one consumer brand and skip another. It's not size. It's not ad spend. It's citation infrastructure — and the five layers that build it.
Crisis Communications
AI Crisis: It's Six Hours Now, Not Twenty-Four
The traditional 24-hour crisis playbook just compressed into six hours. A hostile article runs at tier-1 and within minutes the AI engines are citing it. The new front.
AI Communications
Can You Edit Your Own Wikipedia Page?
The conflict-of-interest rules, what brand edits survive review, and what gets reverted — the Wikipedia compliance answer for communications teams.
Education & EdTech
Georgetown University PR Program: DC's PR School
Electives and Specializations: To allow students to tailor their education to their interests, the program offers a range of electives.
Gambling
Why Casino Brands Keep Losing to Nobody in Particular
Casino marketing executives name rival properties as their biggest competitors. Their guests say "I just stayed in." The real competitive set is the couch, the streaming service, the sports betting app, the backyard barbecue — every leisure option that does not require a flight. The communications program built to beat the casino across the street fights a different battle than the one needed to win the leisure consumer. The pivot, and what it costs.
AI Communications
Every CMO Is Still Building for Search. The Buyer Already Moved to AI.
Buyers now use AI engines like ChatGPT and Claude for research, bypassing traditional search and brand websites. Brands cited in AI summaries win, while invisible brands lose. This shift demands a new approach to brand discovery and communication strategies.
Consumer Brands & Retail
Eight Crises Every Cannabis Brand Will Face
Cannabis operators face crisis exposure across categories few consumer brands match in combination: product safety, regulatory enforcement, license risk, financial restatement, executive matters, and reputation in a category where cultural acceptance is still evolving. Eight crisis categories, mock recall simulations, regulator-response tabletops, four-level escalation trees, dispensary communications, investor sequencing, and recovery in years not quarters.
Social Media
How PR Generates Word-of-Mouth Coverage
Word of mouth is the most credible form of brand endorsement — and PR run well is the most reliable engine for producing it at scale. Six practices that generate word-of-mouth coverage, and three reasons it has structural advantage over paid channels.
Marketing
5 Native Advertising Campaigns That Worked: MasterClass To Morning Brew
Five paid-media plays that moved companies from challenger to category leader — MasterClass, BetterHelp, Public.com, Babbel, Morning Brew — and what native advertising looks like in the AI era.