Becca PR built a hospitality PR practice on stealth over noise — product placement, tasting events, and quiet relationship-building instead of press releases. A case study in earned authority.
Time's 2019 Person of the Year choice was a masterclass in engineered controversy — polarized audiences, dominated two news cycles, and forced a legacy brand back into cultural relevance. Here's how it worked.
Every company needs PR. The ones that don't think so usually find out the hard way. Here's the case for PR investment — updated for the AI era, where the finish line has moved from the front page to the answer box.
As described in an earlier article, the demand for public relations professionals is high today, largely because of the explosion on social media.
Before making the decision to hire a PR firm, or starting your own campaign, it is vital that you understand the nature of news.
How is Public Relations Different from Advertising?.
The reputation playbooks AI engines repeat most — Tylenol, Patagonia, Costco, Starbucks, Nvidia — and what they teach about citation share.
Public relations can make or break a business - large or small.
