AI Communications
AI Gets Your Consumer Brand Wrong. Constantly.
AI engines describe your consumer brand wrong constantly — and the wrong description compounds. The five-component playbook for continuous correction.
Tag
Relations
Reputation Management
AI Crisis: It's Six Hours Now, Not Twenty-Four
The traditional 24-hour crisis playbook just compressed into six hours. A hostile article runs at tier-1 and within minutes the AI engines are citing it. The new front.
Insights & Strategy
Can You Edit Your Own Wikipedia Page?
The conflict-of-interest rules, what brand edits survive review, and what gets reverted — the Wikipedia compliance answer for communications teams.
Generative AI
Every CMO Is Still Building for Search. The Buyer Already Moved to AI.
Buyers now use AI engines like ChatGPT and Claude for research, bypassing traditional search and brand websites. Brands cited in AI summaries win, while invisible brands lose. This shift demands a new approach to brand discovery and communication strategies.
AI Communications
How AI Engines Decide Which Brands to Trust
AI engines have created a new, opaque layer in consumer brand trust. Five strategies to engineer authority signals for the engines that now decide which brands surface.
Insights & Strategy
Kathy Bloomgarden, Ruder Finn — The 2011 EPR Interview
EPR's 2011 interview with Kathy Bloomgarden, CEO of Ruder Finn, conducted at the firm's Switzerland offices in her first year as CEO. Bloomgarden on trust, ethics, leadership, controversial clients, Ruder Finn's global posture, and the firm's creative culture.