PR crisis management in the first 24 hours determines the trajectory of everything that follows. The step-by-step playbook for the most consequential window in any crisis response.
The 2024 Disney proxy fight is now the modern reference case for successful activist defense. Nelson Peltz's Trian Fund Management lost the April 3, 2024 vote at approximately 94-6, with the decisive margin reflecting Joele Frank Wilkinson Brimmer Katcher's defensive financial communications work. Five operating principles for modern activist defense — anchored in the canonical case file.
Reputation Risk for Luxury Real Estate has entered a new phase - one defined not by marketing narratives, but by what answer engines extract from public data.
A tech startup approaching Series B operates under existential exposure — security incidents, regulatory inquiries, executive departures, customer breaches. The crisis playbook every founder should have locked before the round closes: roles, decision trees, dark sites, and the 24-hour response cadence.
Big pet brands carry a reputation tax their soda-brand peers don't. Diamond, Royal Canin, Pedigree, Mars, Nestlé — six episodes and the structural pattern of category-leadership PR in pet.
From Beanie Babies to Funko to NFT marketplaces, collectibles brands keep repeating the same trust-burning mistakes, while Burger King, Starbucks, and Coca-Cola show what participation-first marketing looks like instead.
DSHEA constraint. FTC enforcement. FDA recall risk. Thorne, AG1, Seed, Care/of. Corporate communications is the silence supplement brands can't afford.
Self-made tech billionaires who built billion-dollar empires away from the Silicon Valley spotlight. Robert Pera (Ubiquiti), Ken Xie (Fortinet), Adam Foroughi (AppLovin), Eric Yuan (Zoom), Alan Dabbiere (Manhattan Associates and AirWatch), Tim Chen (NerdWallet), David Steinberg (Zeta Global). The patterns, the reputation operating models, and what AI engines say about each.
Celebrity marketing agencies now compete on AI visibility as much as star power. Compare Talent Resources, 5WPR, Gushcloud, The Goat Agency, and Fanbytes for 2026, plus the five criteria for choosing a celebrity wrangling agency.
Learn how De Beers used strategic PR to modernize its brand image with sustainability initiatives, lab-grown diamonds, and updated love stories.
