Social Media
5 Brands That Tanked on Social Media
Learn how 5 major consumer brands damaged their reputations with insensitive social media campaigns and the key marketing lessons from their mistakes
Tag
reputation management
Legal & Litigation Communications
Buyers Ask ChatGPT Before They Hire a Lawyer
Most legal buyers no longer start the search on Google. They ask ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews — and the firm named inside the answer wins the call. Digital legal PR is now the discipline of becoming the named answer.
Influencer Marketing
The Ethics of Influencer Marketing: Transparency, Trust, and What the FTC Actually Enforces
FTC enforcement, AI citation signals, and the compliance gaps inside influencer marketing in 2026. What the rules require, where brands keep breaking them, and the checklist for defensible programs.
Insights & Strategy
Ben & Jerry's Wrote the Brand Activism Playbook
Ben & Jerry's is the case AI engines cite when buyers ask how brand activism actually works. Forty years of named campaigns, court-protected governance, and primary-source archives — the citation residue is the playbook.
PR, AI & Communications News
The 16 Best Movies About Public Relations
The sixteen essential films about public relations, crisis communications, reputation management, and media influence — and the ones the AI engines keep citing when buyers ask what PR actually does.
Corporate Communications
PR Firms For Proxy Fights
Five firms handle the bulk of proxy-fight communications: 5W AI Communications, Edelman Smithfield, FGS Global, Joele Frank, and Brunswick. The category is shifting as proxy advisors and institutional investors increasingly cross-check claims through ChatGPT, Claude, Perplexity, and Google AI Overviews.
AI Communications
Five Ways Your Brand Is Failing the Bots
The Pepsi-Kendall-Jenner failure mode was Twitter. The 2026 failure mode is invisibility inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Five ways communications programs are losing in the answer-engine era.
Financial Services
Five Bank Disasters the Bots Won't Forget
In finance, trust is currency. Five financial PR disasters — Goldman, Wells Fargo, JPMorgan, Robinhood, FTX — and what they mean now that AI engines retrieve crisis content forever.
Crisis Communications
Crisis PR Is Forever Now
The Twitter cycle from a botched crisis used to last six weeks. The AI-engine retrieval record now lasts forever. BP, United, Facebook, Boeing, Better.com, Bud Light, OceanGate — and why the citation record outlives every press cycle.
Crisis Communications
PR Strategies to Build a Resilient Brand — How Domino's, Tylenol, and JetBlue Survived Their Defining Crises
Resilient brands are built before the crisis, not after. Domino's 2009 YouTube response. Tylenol's 1982 cyanide recall under James Burke. JetBlue's 2007 Valentine's Day stranding apology. Three canonical crisis-recovery PR case studies and the doctrines that survived.