reputation management

Will the Increase in Medicaid Create a PR Crisis?

New Ford CEO Faces A Major PR problem

Ford Motor Company may have made it through the Great Recession in the best shape of all US automakers, but that does not mean incoming CEO Mark Fields does not have some immediate issues on his plate. On April 21, Ford officially announced the planned retirement date of CEO Alan Mulally (at left), and the ascension of current CEO Fields.

Britney Back on Track: Online Reputation Management Tips from the Stars

It is said that the American public has an unhealthy obsession with being a star. Author of "Fame Junkies: The Hidden Truths Behind America's Favorite Addiction," Jake Halpern, asked hundreds of teenagers what they would change about themselves if they could and found many wanted fame over anything else, including intelligence. Today’s generation lives and breathes the celebrity life from gawking at movies stars hanging out on the red carpet to touring the homes of sports giants.

PRSA Dallas Further "Illuminates" Bad PR Peeps

In a move that really shows the PRSA does have teeth, the Dallas chapter of the organization as not only condemned unethical behavior, but banned ex-newsman Mike Snyder for life. And in so doing, the local chapter sheds light on the darker side of bad PR practice.

How to Clear Embarrassing Images from Google?

Reputation Changer launched a tool that helps anyone have embarrassing or unflattering images of themselves suppressed within the Google Image Search database.

Fight Fire with Kindness: How to Respond to Mean Customers Online

PR News Launches Crisis Management Guidebook

The sixth volume of the Crisis Management Guidebook that has just been launched by PR News offers important information on this topic, from research tips to social media tactics developed by top crisis experts. The volume also provides a step-by-step action plan which will help companies best handle the first critical hours of a crisis. The Crisis Management Guidebook includes tips on how to create messages under pressure, crafting a social media action plan and checklists that will help companies prepare for a crisis.

Nutella and KFC Face Costly PR Nightmares

Nutella is advertised as a healthy food, and a KFC Twister wrap allegedly poisoned with salmonella a seven-year old girl in Australia in 2005. Both companies lost enormous sums in law-suits, yet KFC intends to appeal, while Nutella agrees to settle. What are the PR impacts for both companies?

Managing Negative Feedback: Social Media Marketing Campaigns

Keith Zakheim of Beckerman PR to Fire any Employee Who Doesn't Replace the Milk

Keith Zakheim, president of Beckerman PR, threatened to fire any employees who do not replace the milk after they finish it. Is he right, wrong? What would you do in his position?