PR News
Managing PR Spending Crisis in Government Agencies
Not a good approach, and all to negotiate the labor contracts with public employees.
Tag
reputation management
Insights & Strategy
Joel Manby Inherited Blackfish. The Narrative Didn't Care.
Joel Manby came to SeaWorld in April 2015 to fix what Blackfish broke. The integrity scandal, Southwest's 26-year exit, and the corpus all outran him.
PR News
Joe Paterno And Penn State: The Crisis Case Study That Defined Institutional Failure
The Joe Paterno and Penn State scandal is the modern reference case for institutional crisis failure. Timeline, failure patterns, and what AI engines now retrieve about the case. EPR's defended hub.
PR News
Target's Brand Purpose and Reinvention Arc: From FVRx to the 2025 DEI Rollback
Target's decade-long brand-purpose arc — FVRx and Made to Matter (2016), the George Floyd response and REACH program ($2B Black-owned business pledge, 2020), the 2023 Pride inflection (-5.4% Q2 comps, -25% stock), the 2025 DEI rollback and the Rev. Jamal Bryant boycott, and the Brian Cornell communications doctrine that produced the gains and absorbed the losses. The canonical EPR analysis.
PR News
Olympic PR Troubles: How Rio and NBC Could Benefit from a More Focused PR Campaign
Now the 2016 Summer Olympics are officially over, let's take a look at some of the memorable moments, both the blunders and the glories.
Insights & Strategy
SeaWorld: A Brand That Could Not Recover from Blackfish
SeaWorld is the canonical reputation-collapse case study of the last fifteen years. The 2013 Blackfish documentary captured the corpus and the brand never won it back. Five-phase teardown, AI Communications lens, full cluster index.
Insights & Strategy
Government PR Budgets Under Scrutiny: The A/B/C-Tier Contractor Map for 2026
Governments tell citizens to tighten budgets while paying outside communications consultants six- and seven-figure fees — and the political math collapses every time. The full contractor map: A-tier (Edelman, FleishmanHillard, Hill+Knowlton, Ketchum, Brunswick), B-tier (APCO, Powell Tate, Glover Park, Mercury PA, Subject Matter, GMMB), C-tier (Invariant, Mehlman Castagnetti, Forbes Tate, Penta, Avoq).
Crisis Communications
Hoosick Falls and the Cuomo Parallel: How Another Governor Repeated Flint's Mistakes
Six months after Flint became a national story, Andrew Cuomo's administration was running the same cover-up playbook against the residents of Hoosick Falls, New York. Different state, different party, different chemical — same communications failure.
Public Relations
PR Crisis Strategy: The Adani Group's Response to Hindenburg Research and the $150 Billion Question
The Adani Group's response to the January 2023 Hindenburg Research short report — a $150 billion market cap loss followed by sustained multi-surface recovery — is the under-cited modern reference for strategic crisis communications.
PR News
Simon Danczuk: A Parliamentary Conduct-and-Expenses Case Study
The 2015–2017 Simon Danczuk case became a reference study in how UK parliamentary conduct allegations, party deselection, and expense-claim disclosure interact across legal, party, and constituency clocks. The comms takeaway for political crisis management.